Articles Tagged ‘Woman buyers’

Women Buyers Have Never Been Different, Now They Just Have More Money!

Tuesday, September 13th, 2011

We’re not different

I’m tired of reading about women customers being different shoppers than men. Everyone seems to have a plan about “how to sell to women;” as if we were some unusual species. Now that we have money, we seem to command more attention.

And by the way, despite the hundreds of articles on “how to sell to women” I find that I regularly am “dismissed” by a salesperson. Is it because I’m female, and they think I’m stupid? No, I just think they’re bad salespeople.

I was looking at a refrigerator today and the only person who was willing to wait on me was another customer! I think everyone was shopping today because the weather was so bad. Most of the stores were understaffed and loaded with customers. We started to talk, he knew more about cubic feet than I did so I let him talk. When I had enough I said “thanks” and continued on my way. Did I think he thought I was stupid because he kept on about how much he knew about refrigerators, no I just think he liked being smart and telling me what he knew.

It’s all about being good at sales. Those who are good at sales realize that building rapport is one of the most important parts of the selling process. Building rapport has to do with eye contact, a smile and a friendly “hello” to take the “customer’s temperature.” Are they friendly, distant, in a hurry or not interested in talking with you? These clues will help you determine your next move.

Does it matter if the customer is a male or female, old or young? Of course it doesn’t but we all have our stereotypes about people. The more experienced and “sane” you are the more you understand that most customer reactions have nothing to do with you. We all live in our own little worlds and bring that world to the sales floor. Sometimes things are good and sometimes they’re not. This has nothing to do with being a male or a female it has to do with life. And by the way, life is never about you, it’s always about the person that you’re dealing with.

If you want to be part of the customer’s conversation you will have to ask questions and not “assume” that you know what the customer is thinking and feeling.
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