Articles Tagged ‘Why’

The Struggle of Being a Mom and a Business Owner

Wednesday, March 9th, 2011

SerinaKelly

I started my company 2 ½ years ago. During these years, I have learned so, so very much, met some incredible mentors along the way, and have realized part of being a business owner is feeling almost like you are bi-polar. Even though I know these feelings of loving the business one week and then wanting to just give up the next week is part of the roller coaster ride of being an entrepreneur, I still struggle with it – and tack on that I’m a mom, and I think it brings in more feelings as well.

I really started asking myself some hard questions, which included do I want to push myself and work harder to really make Relevate become a big business – and what sacrifices come with this choice? Or am I okay with the growth and success I have achieved and keep the business at this level – and what sacrifices come with this choice?

It’s about coming back to my “why”? Why am I even doing this? What keeps me going every day? It is not the work, and even though I love my clients, it’s not the clients. It’s my family. I had a huge ah-ha moment recently – love and hate those sometimes a well. It hit me hard that my soon-to-be 16 year old son would be graduating and moving away for college in 2 ½ years. Do I want to push myself and work long hours and miss these last few years of my son being at home with us? The answer is no, I really don’t.

Now I’m not taking my shingles down – what this means is that I am working smarter, not harder – and my ultimate goal will not be to become this huge company. My goal is being more of a success in the home as a mom while having a small, successful business that allows the opportunity for me to take care and enjoy my “why.”

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

“Why” Stories: Understanding the Why of Our Business

Thursday, January 6th, 2011

  
“Why” Stories

By John Gifford

Too often we blithely go along running our business without considering any deeper level of meaning. When I attended the November 18th Power Circle conducted by Noah Shabman and Luke Russell I was expecting the supportive, relationship-building, and accountability-inducing group I had attended before. Much more was in store.

Noah led an exercise in mental and emotional exploration inspired by Simon Sinek’s book, “Start with Why.” What is the reason behind your being in the business you are in?

Noah’s questions got people to think deeply about their motivations for doing the work that they do. Because people felt comfortable enough to respond honestly and thoughtfully, it allowed me and I believe others in the group to clarify the reasons they are pursuing the work they are currently doing.

Noah subsequently wrote up a summary of the discussion topics from that Power Circle.
Because I believe that identifying the “Why” of your business is important for both personal and ROI reasons, I have asked Noah to help me facilitate a series of “Why” stories about people’s businesses and jobs, written by the persons themselves. The article below will be the first in this series, followed by one written by myself. We thought if we are going to ask others to jump into the deep end of the pool, we need to go first.

If you are interested in the “Why Story” challenge for yourself, as well as providing great benefit to our readers, contact Noah Shabman at noah@arkitindy.com or me (John Gifford) at johng@indysmallbiz.com and we will provide you with the details and format for your “Why” article.
    

The Why of My Business


By Noah Shabman

It was both easy and hard finding out the answer to WHY. Hard to really open up to myself and analyze why my business exists. It became much easier once I started. It became a snowball gaining size rolling down the mountain. Ideas began to flow but nothing really resonated within me.

To recap from a previous article, Simon Sinek, author of “Start With Why” describes what he calls the Golden Circle.

Imagine three concentric rings. The outermost is WHAT. The second is HOW. The innermost is WHY. I am paraphrasing Sinek as follows:
The majority of companies start from the outside and only work in as far as HOW.

Apple as well as great leaders and companies of any size start with WHY and work from the inside out. Here is how Apple really communicates.

(WHY) Everything we do, we believe in challenging the status quo. We believe in thinking differently
(HOW)The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly
(WHAT) and we happen to make great computers. Wanna buy one?

I was on a quest to find out that one reason, that one thought that described the very drive that inspires me and my employees to become something more. How do I stand out amongst all the other companies that do WHAT it is I do? How do I find a WHY that rings as true as Apple.
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Know Why You Do What You Do

Wednesday, November 24th, 2010

I have been trying to find something. It was something I thought I already had. I knew there is much to learn as a leader and business owner. In this case it’s about me.

Why is my business not growing exponentially?

Every business owner knows WHAT they do without question. Most of us know HOW we do it. It turns out great leaders know WHY they do it. In my journey I came across a video of Simon Sinek, author of “Start with Why” that I am presently reading and recommend. And what he said resonated within me.

Now I know that you can swing a dead cat and hit an I.T. person. I thought that courtesy, follow-up cards, pro-active and high quality service, and networking would elevate me above my competition. But those actions are really only the minimum requirement to be in business in the first place. I have found that I am only communicating in the first two levels of what Sinek calls the Golden Circle.

Imagine three concentric rings. The outermost is WHAT. The second is HOW. The innermost is WHY. I am paraphrasing with my own interjections the succinct words of Sinek as follows:
If Apple were like most other companies, a marketing message from them would move from the outside in of the Golden Circle.

(WHAT) We make great computers

(HOW) They’re beautifully designed, simple to use and user-friendly. Wanna buy one?

Neh.

Apple as well as great leaders and companies of any size start with WHY and work from the inside out. Here is how Apple really communicates.
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement