Articles Tagged ‘Trust’

Do You Have Trust and Lust in your Marketing?

Tuesday, May 27th, 2014

Sally Hogsheads book FASCINATE is a must read for VP of Sales and CMO’s. It will challenge you to discover how you can get your customers, prospects and suspects to “LOVE” you.

Personally, one of the most important concepts to get out of the book is in trying to “create the experience” for your customers of “trust and lust.”

Now, what do I mean by lust?

Can you get people to “lust” in anticipation of what you are going to do next, to teach next, to release next, to innovate next or to breakthrough next? Simultaneously, can you also get them to trust you? Can you establish yourself as their rock, their go-to resource providing peace of mind? Ultimately, giving them the feeling as if you are their partner.

Trust and lust are not usually two words you put in the same sentence, let alone the same brand.

However, if you are trying to carve out attention from your target market, to then carve out a business case to lead to a contract, which ultimately results in a sales. Then trying to incorporate “trust and lust” into your messaging is a must yet it may seem impossible.

It isn’t impossible but it is hard. Which is why most people opt out.

There are other triggers of fascination. By learning how to navigate between ‘trust and lust’ or tie them together is the most common argument found in the C-suite between the CMO, CIO, CFO. COO and VP of Sales.

So how do you build strategy to drive “lust” and build “trust”?

The answer is simple. People trust in you when you know more about their business than they do.

Take Sally’s book. Her website, for the book, howtofascinate.com is great example. I was so intrigued by the idea of understanding more about what makes me a “leader” by the report. This report gave me great insight into how to build our brand. Even though I have spent my whole professional life studying this, this site knew more than I did. Therefore, allowing me to trust it. In addition, I was so intrigued I lusted in anticipation of my results thus driving me to action. I then bought the book and recommended it to three other people. Trust and lust really can work together.

I was fascinated with howtofascinate.com. Check it out if you get a chance and let me know what you learned!
Tony Scelzo
Rainmakers Marketing Group
317-216-6345
Tony@gorainmakers.com

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Shouldn’t We Demand More of Our Lawyers?

Thursday, October 10th, 2013

What Is Trust?

What is a “trust”? A trust, in its simplest terms, is a legal arrangement whereby a person gives their property to another person (entrusts it to them) to hold manage and administer until a later time. Most importantly, it involves trusting the person who would hold the property.

What is “trust”? Trust, in its simplest terms, is the belief that another person will act in your best interest, will not act against your best interest, and will do no harm.

Whenever I hear “lawyer jokes” I take pause. I know a lot of great lawyers and a lot of lawyers who are great people. But like any other profession, there are good apples and bad apples. It may be that it is amplified with the legal profession, since working knowledge of the rules, regulations, and rule of law that govern how people and companies interact (and the pervasiveness of the rules and regulations) is very powerful; there is a certain vulnerability.

But we shouldn’t give our power away. Why don’t we demand that we be able to trust our attorneys and that they be trustworthy; demand that they care; demand that they respond and communicate with us; demand that they have our best interest at heart, not act against our best interest, and do no harm? For those who don’t, it’s time we start. We need not give our power away.

Tom Harper
Harper Legal Solutions and Consulting
mr.thomas.harper@gmail.com
317-721-8161

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement