In many ways, technology (and particularly computers and the Internet) has made our lives better. But with everything, there are pros and cons. So for fun, I thought I’d list some of my favorite pros and cons in my life as they relate to technology and marketing.
PRO: We no longer have to go to the library or our volume of encyclopedias or dictionary to look up information. Everything is at a click of a mouse.
CON: We no longer go to the library. And we now have so much information at our fingertips that it sometimes becomes overwhelming.
PRO: Websites can make the little guy appear to be a big guy.
CON: You now have to have a website to compete with the big guys, and when you do, you’re expected to act like the big guys too.
PRO: Thanks to Facebook, we can communicate with old friends and catch up on their lives.
CON: We now know sometimes more than we really wanted to know about our old friends, and Facebook has replaced more personal communication with our friends.
PRO: With sites like WebMD, we can avoid going to the doctor and check our symptoms online.
CON: Due to symptom checker websites, we are now freaking out and think we just might have a deadly disease.
PRO: Twitter has decreased the time that it takes for news and important information to spread virally.
CON: Poor Bill Cosby has been rumored to be dead seven times thanks to rumors on Twitter!
PRO: With computers, we can save our work and erase errors with the delete and backspace buttons, making typing and editing documents much easier.
CON: With computers, we can type an entire paragraph (as I just did with this blog post) and it can get deleted on accident, never to be recovered.
PRO: Thanks to high-speed Internet, we can browse websites and read articles quickly and efficiently.
CON: Now, when our Internet connection is slow, we become more impatient than ever, wondering if that page will ever load!
PRO: We now have hundreds of viewing options available on our televisions for our entertainment.
CON: We now have hundreds of viewing options available on our televisions for our entertainment.
PRO: Email and texting have given us a way to communicate without having to pick up a telephone, write a letter or send a fax.
CON: People often expect instant response via email and text, and in many cases have given up having real conversations.
PRO: Constant innovation in technology has given us many tools for use in our business and personal lives.
CON: We’re now expected to have, upgrade or purchase the “latest and greatest thing” or get left behind.
Do you have any technology pros or cons to add? I welcome your feedback!
Susan Young, President
AimFire Marketing
(317) 858-7669 office/fax
(317) 414-3623 cell
syoung@aimfiremarketing.com
http://www.aimfiremarketing.com
101 Posts and Predictions for 2011 in Technology, Marketing, and Social Media
Friday, January 14th, 2011I’ve been reading the articles and posts predicting trends and advancements for the new year. It is interesting to see the different perspectives that have built themselves out over the year. I decided to list the posts I have read and the different predictions I have for the new year.
1. Technology in 2011: A Guide from the people at Pocket-lint
2. Websites have and will continue to become content portals instead of billboards.
3. Facebook will complete an IPO with Goldman Sachs.
4. I will not be able to buy the initial offering… as hard as I may try.
5. Social Media : The Hot Topic at CES for 2011
6. 75 New Year Resolutions for the Internet in 2011 from Doug Karr
7. 6 Predictions for Social Media in 2011 from Holy Kaw!
8. One-to-one direct response marketing will be the pinnacle of advancement in PR, technology, and marketing.
9. The job “social media consultant” will become a “commodity product.”
10. Google will lose even more ground to Facebook in the world of social media – from the Social Media Dudes
11. The Great Social Network Cleanup of 2011 < completely agree with this post.
12. Measurement will be even more important in the world of marketing because of the meshing of service offerings (direct mail + social).
13. ExactTarget will have an explosive year with their new Interactive Marketing Hub.
14. Any marketer who can take an online experience and add entertainment or some other real-world value will reap big rewards.
15. Conversion metrics will change drastically as technology becomes more advanced.
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Tags: indianapolis small business, Marketing, Predictions, Social Media, Technolog, Trends
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