Articles Tagged ‘Trends’

Networking and Sex (It’s Not What You Think)

Wednesday, December 28th, 2011

Hazel Walker, Ivan Misner, Frank De Raffele discuss Networking and Sex (it’s not what you think).

Hazel Walker
Referral Institute, llc
BNI
hazel@bni.com

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6 of the Top Mobile Trends to Watch

Wednesday, June 29th, 2011

kylepic

It’s official. Mobile apps are taking over the world. We no longer live in a world where the internet is the go-to pastime. Now, it’s all about those apps and having social networks at your fingertips whenever and wherever you may be. In a report released by Mary Meeker, partner at Kleiner Perkins Caufield & Byers, these statistics were categorized into the top 10 influential trends happening in today’s rapidly changing technological world.

1. Tablets taking over

The iPad has far surpassed the iPhone and iPod in popularity. The iPhone only shipped a little under 4,000 units it’s third quarter after launching, compared to the iPad which released over 14,000 by its third quarter. While both the iPhone and iPad have revolutionized the use of apps, the iPad is clearly leading the way in mobile internet use now. About 150,000 desktop computers are estimated to sell by the end of 2011, under 400,000 laptops, and over 400,000 smartphones. These are some big numbers, but tablets are estimated to sell close to 500,000, leaving computers in the dust.

2. Mobile is Global

Only five countries make up 46% of the entire world’s internet use. China is the leading force with 384 million people, compared to the US with 240 million users. The other countries are Brazil, India, and Russia.

3. Social Networking to Blame

Facebook is (not surprisingly) the leading social network with 662 million users and 550,000 apps. Google is the leading search engine with 972 million users. Apple takes the cake for leading mobile sales with 130 million users and 350,000 apps (but can you believe…over 10 billion downloads). Twitter was the most popular tool for information sharing with 253 million users.

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8 Tips for Using Quora

Monday, May 2nd, 2011

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The media world has been ablaze with the word Quora since the site announced its official launch at the end of 2010. Some of you may have heard and I imagine that many of you have not. Here is the basic breakdown of Quora put simply by the website’s About Us section:

Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.

To make a long story short, Quora exists to create a system where the community polices, creates, and builds content around questions. The very existence of Quora can be traced back to Wikipedia. We can see many similarities between the two sites. Wikipedia is content created by individuals and Quora is questions answered by individuals. There are plenty of other differences but we will leave that to another article.

There have been plenty of suggestions in the world wide web on reasons to use Quora. In their quest for online knowledge domination people have been building content portals for years! Quora is just another in a long line of data development sites. However, all kidding aside there are some good reasons to use Quora in the world of digital communication.

1. Content is Community Organized and Edited. The site allows for people to vote on answers to questions which ranks the question as an “upvote” or “downvote.” This can help you (the reader) sort through answers to find the right one for you.

2. Quality Comes with Voting. Something is to be said that there is more a chance for quality content when users can rank answers. Also, Quora recruited experts in their fields in order to provide quality answers to questions asked by the community.

There is the community and networking element of Quora that is also important but the true value lies in the content being created by the individuals on the site. So how do you get started in this world of questions, answers, networking, and trending? Let’s take a look.

Quora Features
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Calling All Marketers – You Are Destroying Something Great

Thursday, March 17th, 2011

kylepic
    
    

Last night, I was sitting and watching television with my girlfriend and an odd thought struck me.  Let me paint a picture…

 

A couple is walking around looking for a certain product…The couple is cute, middle-aged, and probably has a dog and one child. They are the stereotypical American family. The couple finds the product… there is a punch line…. everyone laughs. The couple buys the product. They both smile and their entire life is complete.

Let me paint another masterpiece…

I am driving down the freeway and look up to see a billboard with a smiling face. The face is handsome, even stoic. However, the picture is clearly stock photography. The man looks like a doctor but I can’t figure out if that is truth… or maybe he is a model that failed medical school. The billboard says… We are COMMITTED to our community. I smile because… hell… he looks like someone that I would trust with my health (I think) and he must be committed to me.

And the thought hits me again…

Brian Lauterbach (founder and one of my partners at MindFrame) and I were speaking to a group of nonprofits in northern Indiana last week. Brian was discussing concepts of marketing the mission of your organization and he said something that really stuck with me. While holding a year end gift letter and a post card from a national organization he said:

We are becoming lazy. We are becoming lazy in how we communicate! We are marketing to people who are extremely passionate about a cause… our cause! We are disgracing them by becoming lazy in the way we tell our story! If you are not passionate in developing marketing and the story of your organization… HOW.. are you suppose to convince people to give or become advocates?

And now we come full circle…

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