Articles Tagged ‘testimonials’

Three Simple Things YOU Can Do to Make Your Business Grow

Thursday, April 28th, 2011

I’d like to share with you three key strategies that even the best sales and marketing pros either overlook or sometimes fall off the wagon and forget to focus upon. Some are common sense and a couple of strategies we’ll explore are a stiff reminder that we must never settle and allow complacency to creep in and sabotage our marketing efforts in our quest to serve more people and increase profits.

#1. Update your marketing evidence. Business is about credibility and it’s still staggering the amount of businesses that have websites, corporate brochures, and sales messages that ramble on with items related solely to the features and benefits of their offering. Remember, people are busy, skeptical, and believe little if anything when they’re shopping around for options. In addition, in the age of Google, most people are going online first to do research in regards to a possible purchase before ever daring to reach out and connect with a potential provider(s).

With this change in the buying and investigation process it’s in your best interest to continually update key areas of marketing proof across all areas of your sales messaging. Here are five non-negotiable forms of proof every business and non-profit should seek to use and update on a regular basis:

*Testimonials – printed and via video (only with permission from the client and compliance)

*Pictures and video of the team, product in action and other short forms of visual proof

*A strong guarantee if possible – back up your claims in a big way and put it front and center in your messaging and presentations

*Client lists and years in business – prove that you know what you’re doing via a solid track record of customer success and number of years you or the company have been in the business

*Positive articles about you, the industry, and products/services you offer

#2. Focus on the best client prospects with the most pain. It’s
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The Only Way to Create Real Content is Telling Stories

Monday, December 20th, 2010

kylepic

There are random times throughout my life where I have the pleasure of sitting down with Chris Baggott. Chris is co-founder of ExactTarget and now co-founder and CEO of Compendium Blogware. Our meetings always consist with some type of beverage and spirited discussion around the world of direct/internet marketing.

We were talking about the future of online marketing and where social media, email, blogging, podcasting, search and mobile fit into the discussion. After arguing about a few things here and there we came to the conclusion that everything is about content. Now, it does matter what type of tools you use and how you use them… but that more important thing in marketing is about creating content that moves.

Chris made the comment:

“Above all, it is about taking your story… your company stories… your client stories… your employee stories… and humanizing content. It is about telling your story to improve search and the sharing of the content. Simply put… get other people to tell the story for you.”

This is a conversation that happens quite a bit. I say it all the time… I don’t care about your clients. I care about their friends. Your clients are already your friends! Leave customer service and client retention programs to keep them in the loop.

Create content and marketing strategies that encourage your clients to talk to their friends.

Because the truth of the matter is…

The only people who can truly humanize your content are the people you have already served. They are also the only people (and marketing voice) that will cause potential clients to act… and buy.

kyle lacy, ceo
brandswag corp
(blog) www.kylelacy.com
(web) www.getbrandswag.com
(join) www.smallerindiana.com
(tweet) kyleplacy
(office) 317.829.1616
(mobile) 765.610.5965

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