Articles Tagged ‘Tell Your Own Story’

Is Your Personal Brand a Great Story? It Should Be.

Thursday, August 1st, 2013

kylepic

There have been plenty of conferences I have attended that shout from the rooftops about being successful. They talk about the world as if it were a malleable piece of clay. Other ideas include building a better story in your life. Who wouldn’t want to attend a conference about bettering your life? I’m not talking about the “live your best life now” or a smiling Tony Robbins raining his praises and neural linguistic fueled smile down upon his followers. I’m talking about a bare bones build out of how to live your life and tell an unforgettable story.

We are all living in a script filled world… do you want the best script or one that is tossed?

Every piece of marketing is a story. Everything you do is followed by a story line. There are inciting incidents in life that bring on success or failure. The same applies to marketing. Are you telling the true story of your brand?

In writing, an inciting incident is the moment a script kicks a story into motion. It occurs after the setup of the characters/plot and everything that follows should be a result of that incident. It’s where a story really begins. In movies, there is usually one inciting incident that changes the landscape of the storyline so drastically that you have to watch for the end result.The same idea applies to your life. However, you will have multiple inciting incidents (both good and bad) that will help build your story over the course of your life.

I can now pinpoint different “inciting incidents” that have formed my opinion of life. Can you think of different inciting incidences that have formed the future of the top companies in the world? I can think of a few.

Your story is the only thing that is actually yours in life. You have the ability to tell your story in any way you see it. Do you want the main character of your story to be healthy? Do you want them to be successful and live a fulfilled life? Or do you want to live a tragedy.

The same storyline applies to your business or job. Are you doing everything in your power to write a successful story for your employees? Are you building a place where people feel fulfilled? Are you creating a brand that moves people to engage, give, and buy?

There is beauty behind the concept of rewriting your story. We are all on this path towards an ending. What type of conflicts, successes, mountain and valleys are you going to take to reach the climax of your life?

Are you striving to write a better story?

I wouldn’t be surprised…. that by writing a better story for yourself…. everything else will fall into line.

kyle lacy
ExactTarget
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy

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My Eclectic Journey: Habitat for Humanity’s CEO Jim Morris

Monday, November 21st, 2011

(Since Jim Morris has been recently (March) selected as the CEO for Habitat for Humanity of Greater Indianapolis, Indy Smallbiz thought it would be a good idea for its readers to become familiar with him and his aspirations for the local Habitat for Humanity. Jim Morris will tell his own story of the formative experiences that have led him to his current job as CEO and contributed to his preparation for his current role. In a subsequent article the specific activities of Habitat for Humanity will be discussed and how persons can become involved.)

My roots are in Indiana. I grew up in Michigan City, Indiana in a working class city neighborhood, and we lived in a two-bedroom, 1100sq ft. home built by my grandfather. In high school I played sports, both baseball and football. I also wrote for the school newspaper, eventually becoming the editor my senior year, and was in the honor society, so I was involved in two worlds that usually don’t overlap, sports and writing and scholarship.

With this overlap of interests, it was natural that I might go in the direction of sports journalism. Maybe I would be another Bob Costas. So I attended Ball State University, majoring in Journalism, thinking that I was going to be a sports journalist or working in some field related to media relations or sports writing. I also participated in a social fraternity, Delta Tau Delta and became the president of the Order of Omega Greek Honor and continued my love for sports by playing intramural leagues in basketball, softball and football.

With the internship that I served while at Ball State came some perks (about those later in the paragraph). The internship was given to those who were excelling in the sports information, media relations department at the school. For one semester I worked as an intern for the Indiana Pacers in the media relations department under then Media Relations Director and eventual marketing chief, Dale Ratermann. My main role was to be the liaison for the visiting locker room during the games, interviewing the players and helping to find the players for the media when needed. This was during the Golden Age of the NBA, so I was helping to facilitate interviews for Michael Jordan, Larry Bird, and Magic Johnson. Balancing out my duties on the more pedestrian side, I would also help with the statistics and writing for the program.

I graduated with a journalism degree, but began to pursue the public relations end and did not find much in the way of work in that area in 1990, so I began in sales for Davis Homes, which set off a career in residential building and development. I also worked as a manufacturer’s rep for Velux Skylights. My territory was the state of Indiana. The early training in the residential industry and sales and marketing helped teach me a lot about business and sales in particular. I learned that I was pretty good at sales, but loved teaching first-time home buyers how to buy their first home. I was selling our homes, but I found that the teaching aspect and guiding people through the process was the most fulfilling. I also gravitated toward marketing more than sales as I continued in the residential building industry (note applicability of construction experience for my current position).

Off to Florida
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You’ve Got 2 Know about Got2Know

Friday, August 6th, 2010

Lisa

Indianapolis Small Business – Tell Your Own Story

Got2Know is a national video production & social media company based in Carmel (Indiana, not California). Our mission says it all –“Helping you succeed in life, via video” — we see it as our job to connect the 217 MILLION people that are online everyday to the 8 million+ businesses that have great products and services that these people want to know about. And we do so through VIDEO.

Our local clients range from the Indiana State Police (for example, http://www.igot2know.com/action/viewvideo/416/Underwater_Search__amp__Rescue/) to Meyer Najem to Commonwealth Engineering to The Children’s Museum. Nationally, we have provided services to well known authors, motivational speakers, global companies, non-profits, etc. We have been fortunate to “shoot” and “edit” videos from Bill Clinton to Margaret Spellings to Tony Dungy to Drew Barrymore. We have produced over 1,800 videos in the past year and half.

Getting to where we are now has been a complicated journey. It is almost impossible for us to believe that the journey began 3 ½ years ago. At times it seems like 1 year but to be honest, most of time, it seems like 5 years! Shortly after choosing a name and while on my way to a conference, I heard a stranger say “So, what is it that I “got2know?” as he sat beside me on a short flight to NYC from D.C. The fact that he thought the name was catchy was a good sign, right?
Indianapolis Entrepreneurs: Meet with other small business owners for Actionable content to grow your business. Click here for your free ticket and information.
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Did you know that Dirty Dogs Eat?

Friday, July 23rd, 2010

NickMilanoB

Indianapolis Small Business Owner Gives Away Free Dog Washes – Cleans Up

I had been selling dog food for 12 years before I realized that dirty dogs eat. What a silly idea – of course they do.

Let me explain. After opening my first pet food & supply store in 1992, I was now planning to open our fifth store. We were looking for a unique feature to set this store apart. This was to be a 6400 square foot store – 80 feet wide by 80 feet deep. I had recently heard about a store in Birmingham Alabama that was having success with a Do-It-Yourself Dog Wash. After making a few phone calls I spoke with the owner of the store in Birmingham. He sent me photos and a drawing of his dog wash.

After reviewing the information sent from Birmingham, we laid out a 12’ x 12’ space to be the Do-It-Yourself (DIY) Dog Wash for our soon to open Greenwood, IN store. Four years later we had installed a DIY Dog Wash in our new Noblesville and Avon stores. We also remodeled our Broad Ripple store to include a Dog Wash in that store as well. We knew that dirty dogs all over town do indeed eat.

Once all four of our Indy area stores had the DIY Dog Wash we were able to promote it in a big way. We went out on a limb and printed up 10,000 coupons for a free wash. I was inspired by the story of Wall Drug in Wall, South Dakota. In their case, they offered to give a glass of ice water to drivers on their way to the Badlands. They started with simple signs along the road to draw traffic into their store. That simple gesture was the backbone of an incredible retail success story that has gone on for over 60 years. Instead of ice water, we would give away a $10 dog wash. We had expenses with each wash – our staff time and utility costs. But similar to Wall Drugs, our free offer drew prospective customers into our store.

At first we mainly gave out the coupons at off-site events to entice people to check out this new service. Then we stepped out to build a network in the animal welfare community. We wanted to offer a FREE dog wash to anyone who opened their home to an animal in need. There were many people fostering pets and we felt they deserved a FREE dog wash for their efforts. We now use a variety of network events to invite pet lovers to our stores, using the dog wash as the main draw. It is our most distinctive offering and because our costs are in line we can use the dog wash to encourage prospects to check us out.

Are we giving a lot away? Yes, but by using the DIY Dog Wash as a draw we have substantially grown our overall store volume. Remember, dirty dogs eat. On the way to the dog wash customers walk by our best selling assortment of food, treats and toys. In five years we’ve gone from zero to over 15,000 paid dog washes per year, roughly $150,000 in revenue. We have expanded our overall sales in those four stores by nearly $1,000,000 since installing the dog wash. In January we raised the dog wash price from $10 to $11 and our numbers continue to go up. We just received our 3rd printing of 10,000 FREE dog wash coupons and can’t wait to get them into the hands of pet lovers in our area.

I challenge other business owners to find something of value to give away. By giving prospects a taste of how you do business you greatly increase your chances of picking up profitable new customers.

Nick Milano
www.pspindy.com

What is the quickest way to add profit to your business? See Chapters 1, 2, and 3 of free e-book. Click HERE to access.

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