Articles Tagged ‘Technology’

Should Social Media be called “Media for the Anti-Social”?

Friday, July 26th, 2013

I believe Social Media has some challenges with its name. The definition of social is “of or relating to human society”. I guess my problem with this as a definition is because “social media” is by real definition, “of or related to a virtual representation of a human society”. My point is that the names we give things give them power and power should be earned so it owns its responsibility.

Technology cannot architect a relationship. “Where do we live and what do we live for”? to paraphrase Thoreau. Are we here for texts, e-mails, blogs and their replies? Or are we here to use these mediums or media to facilitate the handshakes, the hugs, the high –fives and the connectivity that comes from sharing in society?

In my world, I build relationships between companies and I am more than happy to create content, connection and response through the new media and use these tools to create “relationships” but I am not fooled by the saying “follows are friends” or even customers. Are you?

Use the tools! But understand their place and where they stand in your business and your life. Last week I got into a car accident. It took 2 ½ hours out of my day but I made friends with the guy that hit me and exchanged information with the people that I hit. We laughed, made fun of how long the cops took get there and how hungry we were. What was so illuminating to me is that I had a better relationship with these people than I do with 80% of the people who follow me on Twitter, Facebook and LinkedIn and that is because we had an accident for us to spend time with each other.

In the end, when you are sitting on your death bed, I doubt you are going to think about your last post. Use technology as a tool to become more social, not confuse it by behaving the opposite.

Tony Scelzo
Rainmakers Marketing Group
317-216-6345
Tony@gorainmakers.com

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Sell Today, Educate Tomorrow

Tuesday, April 5th, 2011

For the past 20 years, we have seen a tremendous number of technological advances in our society. Most of these advances have provided a great benefit to consumers all over the world and help make our lives easier, less stressful, more enjoyable, and more accessible. With these advances, what companies can offer has become more complex. These increases in complexity can be a double-edged sword depending on how you “sell” your product. Breaking down your selling process into two phases when communicating with prospects and current clients makes this process simple.

The first phase is determining where your prospect falls on the overall knowledge of your product. Where they fall will change how you communicate with them. Ask yourself, has the prospect purchased your product or a similar product before? Is this the first round of meetings discussing the product or the second or third? Once you determine where they fall, shape your selling process to their knowledge base.

The second phase is communicating with your prospect on their level of knowledge about your product. A common mistake most salespeople make is they overload the prospect with product knowledge, showing off with how much they know about their product. If the buyer’s level of knowledge is low, and you are communicating with them as if it is high, problems can occur. Buyers may become intimidated by your knowledge and be scared away because your product seems overly difficult. Keep the conversation low level; go into detail if they ask and don’t be afraid to ask them where they fall on a scale from 1 to 10 on their understanding of your product.

To help ease the sales anxiety for you or your other sales people keep a few things in mind:

1.Product knowledge used at the wrong time is intimidating—Be careful not to bombard your prospect with jargon or buzzwords. This can be intimidating for prospects.  Prospects who are intimidated may feel embarrassed about asking questions (at the risk of looking ‘stupid’) or appear confident but inwardly have confusion. This drags out the sales cycle.  

2.Demonstrate your product or service without demonstrating your product or service—It takes a high level of sales skill, but you are 100% capable of demonstrating your product or service by answering questions instead of physically showing the product. You may still have a need to physically demonstrate a product or service at the end, but at this point in time the prospect will be heavily qualified and have earned your time.

3.Sell today, educate tomorrow—It is easy for sales cycles to be extended or for prospects to say “no” when they are confused. Sales people are very good at talking too much. Don’t answer unasked questions. Provide the information that is requested by your prospect (and, provide it ONLY if they are qualified to buy.) to help them make a decision. Once they have selected you and have paid for the product or service, you can now educate them about other benefits.

Aaron Prickel
Lushin & Associates, Inc.
317-218-1913
aaron@lushin.com

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Press Release (Event): Get Your Head in the Clouds

Wednesday, March 30th, 2011

Serina Kelly, Noah Shabman and Luke W Russell presenting…

Get Your Head in the Clouds
Technologically and Socially

Time: Thursday, April 21 · 2:00pm – 4:00pm
Location: Courtyard Indianapolis Castleton
8670 Allisonville Road
Indianapolis, IN

Are you on the cloud? While ignorance may sometimes be bliss, if you don’t know what we’re talking about, then you need to be at this workshop. The Cloud is internet based technology. Some entrepreneurs think this is only for large enterprises, but that is FALSE. Cloud Technology is the entrepreneurs best friend!

Now you know what it is, but what all does it consist of and what do you do with it and how do you leverage it to make more money???

We are going to walk you through the best set of tools available for entrepreneurs to have a quality system for their business. We’re going to break it down so you can understand it. We’re making technology simple for you.

You will walk away with

Strategies to Use Facebook for CA$H
How to Use Technology to Save Time, Energy and Money
How to Cultivate Relationships and Create Raving Fans Around the Clock

Click here for more details
.

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Press Release: CuraPharm Selects Woll Enterprises, Inc. of Indianapolis, IN

Tuesday, January 25th, 2011

Tom Hiat, CEO of CuraPharm of San Diego California, announced today the selection of Woll Enterprises of Indianapolis, IN, Inc. after a national search to select a fundraiser and consultant to work with the company in bringing its unique wound care dressing products to market.

“David Woll is an ideal selection since he brings to the table over forty years of professional experience both as a successful serial entrepreneur as well as his track record funding many companies over the last decade”, Mr. Hiat said.

“I am very pleased to work with the CuraPharm team. They provide a unique line of wound dressings not only to the general population but to the aging population cohort as well. Their team of highly trained staff is currently preparing to initiate clinical trials, which when completed will be the last step to bring their products to market”, Woll said.

CuraPharm is a life science company located in San Diego, CA. Their new proprietary wound healing product lines provides an important new breakthrough in the medical wound field. For further information, please contact, Tom Hiat at 619.449.7388 or phytatek@nethere.com).

Woll Enterprises, Inc provides fundraising, financial, and consulting services to startup, early and later stage companies in the following business fields: life science, software, consumer products, renewable energy, manufacturing and technology. (For further information, please contact David Woll at 317.727.1577 or davidwoll@indy.rr.com.)

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