Articles Tagged ‘Survival’

Weeds – Stronger and More Determined Than the Rest of Us

Friday, August 31st, 2012

SerinaKelly

Sometime last year, my mom told my daughter to tell me there was no such things as weeds – she must have said something to Grandma about us killing weeds or something. Now I was quick to point out to both my daughter and my mom that weeds were like the bully in the classroom or on the school bus, you got to put them in their place or they just take over.

Well, with this recent hot summer with no real rain in the forecast, we looked outside on our parched lawn that feels pretty much like dried hay and the only thing green – those freakin’ weeds!

So, what is the lesson learned as I try to relate my everyday life experiences to the business world? I’m still trying to figure it out. Maybe it’s that they are resilient and will fight through and succeed through drought conditions while the rest of us go into hiding until better times? Hmmm – that might be it!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Provocative Book Offers Advice Businesses Can Benefit From

Tuesday, January 11th, 2011

The title of John Cohoat’s book, “No Thank You Mr. President,” just by itself got my attention when I was perusing business book titles a few months ago. With a huge mid-term election just around the corner and the economy continuing to be the elephant in the room, this page turner is packed with a different economic message: staying tough, no whining allowed!

The book’s foreword is written by legendary football coach Lou Holtz, and has additional commentary and bonus commentary from marketing legend Dan Kennedy, whose track record of working with successful small businesses is astounding during his 30 plus year career in business.

The subtitle of the book, How Real Businesses from Elkhart County, Indiana Stood Up to Fight and Thrive on Their Own in Spite of the Economic Turmoil, provides a great backdrop as Elkhart, Indiana, known as the RV Capital of the world, has been ravaged by the economic meltdown. Cohoat’s book take an up close look at several businesses in the county and how they’ve adjusted and made it through the economic storm when many others would have folded or ran screaming to the government for financial aid.

As I read through the pages of this great book and the research done by the author and business lessons learned from several Elkhart County firms ranging from RV manufacturers, real estate, to the local bank, I thought of Michigan’s own Michael Moore but with one MAJOR difference. Cohoat’s investigative style via this book shows how businesses press on, reinvent, and resist the victim card. Moore’s assumptions and viewpoint, which are clearly on display in his films and media interviews, consistently portray that free markets and capitalism are the villain and that people are helpless lemmings in the face of the evil corporate machine. It would be a treat to watch Cohoat and Moore debate this book on CNN, NPR or Fox TV. I’m certain it would be fireworks, great for networks seeking a ratings spike and I know I’d definitely tune it to watch these two duke it out.
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