Articles Tagged ‘Strategic partners’

10 Ways to Leverage Strategic Partnerships

Tuesday, February 21st, 2012

Here are 10 simple ways that you can leverage a strategic partners relationships with your target market.

– 1. Logo on Website – Put your logo on a partners website and their logo on yours. Be sure that the logo will click through to your site, you track the amount of traffic that comes from that referer, and know how much of that traffic has converted to revenue.

– 2. Receipt Stapler – If you own a retail store (or send invoices to B2B clients), include a promotion from a strategic partner with the receipt to every one of your clients.

– 3, Logo Items as Gifts – Every time one of your strategic partners’ clients buys from them, make sure that they get a fun and usable chochkey from you that includes your logo.

– 4. Banner in Store – Is your message inside your partners sales materials, retail store, and office? If not, it should be!

– 5. Product Placement – Where can you creatively place your products inside of your partners’ product offering? Is it a pop-up standee in the corner of the conference room? Will your product fit well as an accessory in the bathroom? Get creative and put your product everywhere!

– 6. Bag Coupons – If your strategic partner has contact with your target customer, get your coupons inside of every transaction – invoice stuffers, and bag stuffers rock!
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