Articles Tagged ‘Steve Jobs’

Three Big Lessons From Apple Founder Steve Jobs

Tuesday, December 6th, 2011

It’s been awhile since I reviewed a book and the new book Steve Jobs by famed biographer Walter Issacson is engaging, powerful, and big as it clocks in at 571 pages. I recommend you pick up the book, bring an open mind and prepare to get into the head of a modern day Thomas Edison.

I wanted to take a minute and share with you three key lessons from the book regarding Steve Jobs that I found particularly interesting and noteworthy.

First, he was the master at seeking out great people. As Apple began to grow in the early 1980’s, Steve’s ability to attract the brightest talent ranging from engineers, designers, to advertising pros, was one of the major reasons I believe he was able to push Apple to think of constantly innovating and never getting too comfortable with previous successes.

For a company to go it alone with restrictive company policies and average talent is not only foolish, but often a breeding ground for mediocrity and little, if any, long-term innovation.

By pushing talented people beyond their norm, Apple continually set the standard for cool new products and established a culture where being several steps ahead of the market and consumer demand was expected day in and day out.

Secondly, Jobs was passionate about Apple. Steve never seemed able to settle in and stop creating. Good enough was simply not acceptable in his world. His ability to push people to the edge of their limits in pursuit of a major goal under intense deadlines is also what made Apple such a prolific company.

Issacson, who interviewed Jobs several times while writing the book mentions that Jobs was notorious for ripping on competitors because he often felt their standards of quality, design, and ease of use were simply not worthy for the marketplace.

Microsoft is brought up several times in the book in the classic “love/hate” scenario as Jobs completely disagreed with Bill Gates on many industry standards.
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