Articles Tagged ‘Start with Why’


Thursday, January 20th, 2011

The Columbus (IN) Area Chamber has announced that best selling author, Simon Sinek, will keynote their 102nd Annual meeting.

Registration (2011 Annual Meeting, 1/26/11) online at

Two previous articles on have referenced Sinek’s book, one in which Noah Shabman summarizes the key points of “Start with Why” and another in which Shabman recounts the “Why” of his own business.

The following information has been provided by the Columbus (IN) Chamber of Commerce:

Simon Sinek teaches leaders and companies how to inspire people. He is leading a movement to find, celebrate and encourage the next generation of great leaders. He writes, consults and speaks all over the world about the concept of Why – the purpose, cause or belief that drives every one of us. Having a clear sense of Why is the one common factor that all great leaders possess.

A trained ethnographer, Simon has a lifelong curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. The amazingly simple idea, the Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

Simon’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an astounding array leaders and organizations including: Microsoft, Members of Congress, New York City Ballet, the Director of HIV/AIDS Policy for the US Department of Health and Human Services. Simon also had the honor of presenting his philosophy to the Ambassadors of Bahrain and Iraq and at the Pentagon to the most senior leaders of the US Air Force.

Simon shares his optimism with all who will listen. He speaks at conventions and corporate gatherings around the globe including events organized by Forbes Magazine, American Express and PSFK, a leading trend-spotting organization. He also comments regularly for local and national press including The New York Times, The Wall Street Journal, The Washington Post, Houston Chronicle, Forbes, FastCompany, CMO Magazine, BusinessWeek and NPR. He is a regular contributor to The HuffingtonPost and BrandWeek and makes regular guest appearances on MSNBC’s Your Business, among others.

Simon is active in the not-for-profit world where he works with various arts organizations including The Abraham Path and the EFE Foundation—an organization devoted to creating opportunities for youth across the Middle East region.

His book, Start With Why; How Great Leaders Inspire Everyone to Take Action, published by Penguin Books, was voted one of the best leadership books of 2009. When not staying in hotels, Simon lives in New York where he also teaches graduate level strategic communications at Columbia University.
Everything Simon does is designed to inspire people to do the things that inspire them.

About the Book – Start With WHY
With a little discipline, anyone can learn to inspire.

START WITH WHY offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.

Because it’s all based on how people think and act, this unique view of the world has application in big business and small business, in politics and the non-profit sector. Though some people have a natural ability to start with WHY, this book offers compelling evidence that, with a little discipline, anyone can learn how to do it.

How does one idea do so much? Simple. It doesn’t matter what you do, it matters WHY you do it.
The book was released fall of 2009.

Columbus Area Chamber of Commerce 101st Annual Meeting
Wednesday, January 26th, 2011
11:30 AM – 1:30 PM
Holiday Inn Conference Center, Columbus, IN

Jack B. Hess, President
Columbus Area Chamber of Commerce
500 Franklin Street
Columbus, Indiana 47201
(812) 379-4457

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