The most important determining factor for any and all businesses to be successful is CASH FLOW – there surely isn’t a person on the earth that could disagree with that! Cash-flow is what makes or breaks a company.
The idea of accelerating your cash flow is achieved by asking people to prepay for services to be rendered or to pay in full versus making ongoing monthly payments or using any other deferral payment method. Surely you are familiar with this concept; insurance companies do it, some yellow page companies, etc. They offer a CASH discount – you see it all the time. Now let’s focus on implementing this idea in YOUR business – either initially or to a greater degree than you are currently using.
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