Articles Tagged ‘Seth Godin’

The Power of Stories

Monday, March 19th, 2012

So how do you build your own offline and online story to uniquely position your business or organization in the best possible light? It’s not a simple question to answer but I’d like to share with you a few strategies to improve your chances of engaging customers, prospects, and the media you seek to engage.

First, find, gather, and document compelling stories from existing customers. Having spent over 11 years in the direct sales industry offering telecom and advertising services, I can tell you that my best customer prospects were those who believed not so much in me, but the third party stories and testimonials from other happy clients I’d already worked with. The use of well matched stories helped to greatly lower the initial perceived risk level in their mind.

It was pretty simple: in the forst few minutes a prospective customer on the phone or in a face-to-face meeting knew that I was there to discover if I could match my offering to a need or want they possibly had.

Since I was tagged as a salesman immediately, I knew their were already two strikes against me and no matter how good my presentation skills were, I always felt more confident by sharing third party success stories to quickly establish maximum credibility. To earn an appointment or possible deal I quickly learned that strong marketing materials , especially written and video testimonials, were the foundations to our marketing success.

A second area to investigate regarding building a great story for your company or organization is to ask your current customers to reveal why they chose to work with you. You’ll be stunned at how much incredible feedback (good and sometimes bad) that they’ll share in helping you to craft your unique story from their viewpoint and not just your own.

A third and final approach to employ in helping you craft your unique story or reason for being in business is to ask powerful questions based on the customers point of view. A few questions you should continually be thinking about and asking include:

*Why should prospects choose or trust to do business with us?

*If someone looks at our website, direct marketing tools or offers, is there a strong enough set of reasons or compelling story for them to strongly consider using or choosing us?

*If a prospect finds online, what’s the process for them to engage us and maintain interest in the first 5-10 seconds?

*Does our online presence engage, activate, and educate or do potential prospects visit once and never return?

There you have it. As legendary marketing mind Seth Godin says,“All marketers are storytellers!”

Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com

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Why You Must Poke the Box

Thursday, April 7th, 2011

When I heard Seth Godin had released a new book, I immediately clicked over to Amazon and ordered a copy with anticipation and glee. After reading and reviewing Seth’s last book, “Linchpin: Are You Indispensible?” I was eager to get my hands on his latest thought provoking work.

So how do you follow up such a groundbreaking book like Linchpin? Only Godin could attempt and I’m glad to report; pull it off once again!

In his new book, “Poke the Box,” Godin opens up with the following quote: The job isn’t to catch up to the status quo; the job is to invent the status quo. This should give you some indication of the mental fireworks he intends to set off in the mind of the reader.

The premise of Seth’s book is that starting and taking risks is the key point of leverage for those employed or self employed in today’s age of instant Internet connectivity and global competition. His blast of strong opinions and take charge attitude jumps off the pages not to scare, but to excite people to take their inner genius and allow it to awaken and inspire not just themselves, but the world they seek to positively influence.

I’ll warn you up front: many people will fear and dislike this book. Why? He states what all of us know deep down inside about creativity but often allow others or our own selves to suppress and keep hidden. This is a book about taking action, solving problems and rebelling against the status quo which is being quickly dismantled in an age of open communication and rapid idea acceleration.

We need people like Godin willing to tell it like it is. I’m convinced that many of society’s key leaders would rather he stay quiet and avoid poking the box. However, this book gives you permission to question the status quo and go on the offense. Keep the hammer down Seth!

Here’s an instructive lesson on page 5: “The simple thing that separates successful individuals from those who languish is the very thing that separates exciting and growing organizations from those that stagnate and die. The winners have turned initiative into a passion and a practice.”

In conclusion this short, 84-page manifesto about starting is loaded with huge ideas to provoke, inspire and push you to not only poke the box, but share with you successful examples of others who’ve already done it and those who are currently carrying out its powerful message!

Tony Rubleski
Mind Capture
1-800-420-1450
www.mindcapturegroup.com

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