Articles Tagged ‘Selling with passion’

Selling is About Passion, Not About Sales

Wednesday, March 14th, 2012

The other day I met a personal trainer who was telling me about her profession. She was in great shape and obviously lived her profession.

“I love it she said, but they want me to sell it to people in the health club. In fact they want me to interrupt people who are working out and tell them about the personal training program.”

“So what’s wrong with that I asked?” To which she replied, “I don’t want to bother them!”

I started thinking, how can someone love what they do and not want to share it with others? Have you ever seen a movie or read a book that made you so excited you had to share it with others? Did you worry they ”wouldn’t buy it?” After you explained the movie all your friends wanted to see it. Why, because you weren’t selling the movie, you were selling passion and excitement.

I asked if she thought what she did was important, to which she again replied, “Of course I do .” She gave lip service to her passion, but somehow the possibility of connecting her passion with others didn’t exist.

Many salespeople are under the misconception that sales is about getting someone to do something or buy something because the salesperson wants them to. In this day and age, do people buy because the salesperson “makes them want to?” I don’t think so.

No wonder salespeople don’t like selling; of course they feel “pushy.” Frankly, I think they have it all wrong.

When you believe passionately about your service or your product, why not share it with the world? If your service can change a life, unleash a passion, or build self-esteem why not share it? Maybe it’s not about selling, maybe it’s about “connecting” with others. It’s not about the product; it’s about self-understanding and an ability to connect with another human.

Maybe people just don’t understand why people buy. People don’t buy because the product is irresistible, they buy because it fills a need in their soul or in their life. My friend was telling me about Oprah Winfrey attending one of Tony Robbin’s events; while she’s there she does the unthinkable, she walks the hot coals. Despite all her experience and self-understanding, she feels that walking the coals will do something for her life.

How does this happen? Something that Tony Robbins said sparked a nerve in Oprah, one that said, “there’s more to life than what you have.” (Now I’m projecting what I think was going on in her head.)
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