Articles Tagged ‘Self-promotion’

How To Use Social Media to Invent or Reinvent Yourself

Wednesday, July 18th, 2012


Self-promotion is not bragging or boasting. It’s not being something bigger than you are. It’s just letting people know who you are and what you do.

It’s perfectly acceptable to promote yourself without looking like an arrogant jerk. People are going to be out promoting themselves and their personal endeavors and small businesses. If you’re not, you’re missing out on good opportunities, and others are going to beat you in the competition. They’re going to sell their art, get their speaking gigs, get more web traffic, or whatever they’re competing with you for.

What Can Self-Promotion Do for You and Your Career?

Without question, self-promotion can make you successful. And if you’re already successful, it will make your personal brand huge. You don’t get to be a success without knowing a lot of people and having a lot of people know you. If you want to be stuck in a little gray cubicle for your entire career, never rising above lower middle management, keep your head down and don’t attract attention. Actually, put this book down. Stop reading! But if you want to make a name for yourself, establish a good reputation, finally get that corner office, or even own your own successful business, you need to promote yourself.

To do that, you need to be passionate about two things: the work you do, and yourself. If you’re not passionate about what you’re doing, find the thing you’re passionate about. If you’re not passionate about yourself, seek professional help. The person you should love the most, admire the most, and treasure the most is you. And when you have that confidence in yourself, others will see it, too. When you share that confidence with other people, they’ll feel confident about you as well.

So don’t sit in your cubicle any longer. Figure out what you want to do, make it happen, and then start telling people about it. Let them know that you are good at what you do. Let them come to you for answers and information.

This is an excerpt from my book – “Branding Yourself.”

kyle lacy
(tweet) kyleplacy

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