Articles Tagged ‘Risk taking’

Why You Must Poke the Box

Thursday, April 7th, 2011

When I heard Seth Godin had released a new book, I immediately clicked over to Amazon and ordered a copy with anticipation and glee. After reading and reviewing Seth’s last book, “Linchpin: Are You Indispensible?” I was eager to get my hands on his latest thought provoking work.

So how do you follow up such a groundbreaking book like Linchpin? Only Godin could attempt and I’m glad to report; pull it off once again!

In his new book, “Poke the Box,” Godin opens up with the following quote: The job isn’t to catch up to the status quo; the job is to invent the status quo. This should give you some indication of the mental fireworks he intends to set off in the mind of the reader.

The premise of Seth’s book is that starting and taking risks is the key point of leverage for those employed or self employed in today’s age of instant Internet connectivity and global competition. His blast of strong opinions and take charge attitude jumps off the pages not to scare, but to excite people to take their inner genius and allow it to awaken and inspire not just themselves, but the world they seek to positively influence.

I’ll warn you up front: many people will fear and dislike this book. Why? He states what all of us know deep down inside about creativity but often allow others or our own selves to suppress and keep hidden. This is a book about taking action, solving problems and rebelling against the status quo which is being quickly dismantled in an age of open communication and rapid idea acceleration.

We need people like Godin willing to tell it like it is. I’m convinced that many of society’s key leaders would rather he stay quiet and avoid poking the box. However, this book gives you permission to question the status quo and go on the offense. Keep the hammer down Seth!

Here’s an instructive lesson on page 5: “The simple thing that separates successful individuals from those who languish is the very thing that separates exciting and growing organizations from those that stagnate and die. The winners have turned initiative into a passion and a practice.”

In conclusion this short, 84-page manifesto about starting is loaded with huge ideas to provoke, inspire and push you to not only poke the box, but share with you successful examples of others who’ve already done it and those who are currently carrying out its powerful message!

Tony Rubleski
Mind Capture

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