Articles Tagged ‘relationship building’

Are You Good Enough for a Second Date?

Friday, October 21st, 2011

SerinaKelly

Just read a great newsletter article by Tim Roberts of Trustpointe called Everyone’s Good on a One Hour Date. Now Tim was talking about traditional salespeople and how they are good at generating interest, but have a difficult time achieving that trusted advisor status – and how it usually falls back to the lack of having a well-defined hiring process. Many people wing it when it comes to hiring.

Tim’s article made me stop and think – not about hiring a salesperson as being a salesperson is one of my many hats here at Relevate, but about life in general, be it sales, marketing, or just the helpful neighbor. I’m going to focus on marketing as that is my business, and nowadays, marketing is all about being the trusted advisor. Think about it – consumers nowadays expect the companies to be personable, to chat with them, to show their transparency and authenticity, especially through social media. And you can try to fake it –and you just might get away with it for an hour or even a month, but sooner, rather than later, the consumer (your date) will figure out what you are all about.

So, are you true enough to last a second date or even up to 16 dates as it could take that long to really build that relationship and become that trusted advisor?

Oh, and by the way, if you are tired of winging it when it comes to hiring salespeople, contact Tim at Trustpointe to help you with your hiring process.

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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21 Ways to Build Trust and Sales Leads in Social Media

Friday, October 15th, 2010

kylepic

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand.

With trust comes happy clients and with happy clients come referrals. Trust is a fundamental block of building business. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and en experience that builds trust?

Social media can help you build that trust.

1. Content

Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services. Talk about what you do on a daily basis. When I  say you.. it means you are writing and communicating stories that happen to you on a daily basis.

2. Tell A Story

The stories surrounding your company are the only thing that creates differences between the competition. It is extremely important that you allow for your clients to tell your story for you. The people who love what you do… and the people you serve… are the best people to tell the story of your company. Forget about mission statement and vision statements… ASK your clients.

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