Articles Tagged ‘Rainmakers’

Culture Eats Strategy for Breakfast

Wednesday, April 4th, 2012

Today, innovation moves almost at the speed of thought. The business model you had, the job you had and the services you provide could very easily be outdated in the same decade they were created. What does that mean to you as a business owner or CEO?

Work on your culture more than you work on your strategy. Create an organization where ideas thrive and where failure is a badge of courage rather than a black mark on your reputation. Allow new ideas to develop and flourish and be celebrated as well as enjoying failure. Run controlled business experiments where there is an acceptable loss or failure. Try things that are on gut or hunch because of the style and trends that you “feel” are moving in the right direction for the initiative.

Create a “Creative Culture” or even a “skunk works” division of your company that can and does fail because it is their job. I have been speaking a lot recently to West Coast and East Coast technology executives and the most important reason they feel that 74% of the Venture Capital in the US raised goes to Silicon Valley rather than all the other hotbeds of technology across the US, is the culture of the valley celebrates failure as well as innovation.

I am not telling you to spend willy-nilly money on any new idea that marketing brings you. I am telling you that you should have a line item in the P & L to run the experiment. If you don’t, the competition that has this type of culture will be beating you soon.

Tony Scelzo
Rainmakers Marketing Group
317-216-6345
Tony@gorainmakers.com

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Don’t be a Networking Inbreeder

Monday, August 1st, 2011

Have you noticed that in some networking circles, you always end up seeing the same people, and getting introduced to the same prospects?

That’s due to networking inbreeding.

When you attend the same events in the same networking association all of the time, you do build depth within relationships, but you also shrink your universe of potential contacts. The end result is that you keep getting introduced to the same people, everyone only buys from each other, and revenue never travels outside of the organization.

Just like genetic inbreeding networking inbreeding stunts growth, and creativity and new ideas are squelched.

If you want to create a never ending stream of new clients, you and your referral partners should network in 1-3 organizations and use other business development strategies in addition to relationship marketing (i.e. cold calls, social media, trade shows, etc.). BNI, Rainmakers, the Chamber of Commerce, and other organizations all offer a selection of people where there is only 25% cross-over; meaning most of the people you see at Rainmakers won’t be at the Chamber, and vice-versus. If you want some tips on other places to network, check out my blog How to Network When Your Referral Network is Built.

I challenge you to network outside of the box. Go to an event that you have never been to, engage the people you meet in one-on-ones, and let me know how your universe has expanded!

Jamar Cobb-Dennard
President
Rainmaker Marketing Group
jamar@jamarspeaks.com

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Meet Business Owners/Be White Boarded – One on One with Tony Scelzo

Monday, December 27th, 2010

Tony Scelzo, founder and CEO of Rainmakers networking group based in Indianapolis, interviews member business owners from Indianapolis, Louisville, and other locations, as well as doing White Board sessions from the home office. In the interviews, owners reveal the essence of their businesses, who they are looking to do business with, their uniqueness, and what their goals and dreams are.

See if you’d like to meet and do business with some of these individuals.

rainmakerslive on livestream.com. Broadcast Live Free
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Meet Business Owners/Be White Boarded – One on One with Tony Scelzo

Wednesday, December 1st, 2010

Tony Scelzo, founder and CEO of Rainmakers networking group based in Indianapolis, interviews member business owners from Indianapolis, Louisville, and other locations, as well as doing White Board sessions from the home office. In the interviews, owners reveal the essence of their businesses, who they are looking to do business with, their uniqueness, and what their goals and dreams are.

See if you’d like to meet and do business with some of these individuals.

rainmakerslive on livestream.com. Broadcast Live Free
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