Articles Tagged ‘PR’

The Intersection Between PR and Marketing is Empowerment

Wednesday, November 30th, 2011


If you have been reading my articles for awhile… you know I am a huge Seth Godin fanboy. Yes, fanboy. I decided to pick up his book Free Prize Inside in order to give it another read… for the fifth time. In the beginning of the book Seth states:

“If your goal is growth, marketing is all that matters–and everything you do is now part of marketing… Every product and every service can be made remarkable. And anyone in your organization can make it happen!”

This excerpt is speaking directly to social media! The concept of EVERYTHING you possibly do in your company (both large and small) being connected to marketing is still an idea that has been somewhat ignored over the years. I still have conversations with corporate employees and small business owners who are still stuck in the void between PR, marketing, and communications. Why is it that the three sides fail to communicate more often than not?

Every service you create. Every phone call you take. Every PR release and marketing campaign you run. It is all connected to growing a brand… to growing your company. If you want your employees to talk about it. If you want every piece of your business to be a marketing vehicle… doesn’t social media make sense as part of the communication platform?

Zappos has perfected the use of Twitter as an employee communication model. Why can’t you? It is time to stop being afraid of the massive force of online communication. It is time to stop putting firewalls up because your afraid your employees are not being productive. They are not being productive for a reason… and it’s not Facebook. If they love what they do… maybe it is time to allow them to communicate that fact..

and if they don’t…

You probably have more problems than communication.

Empower your employees to be the true intersection between marketing and PR. Allow them to be the voice and the advocate to drive interaction within the company and beyond!

kyle lacy
(tweet) kyleplacy

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