Articles Tagged ‘Pinterest’

Quick Guide to Using Pinterest for Personal Branding

Monday, April 9th, 2012


Unless you live under a rock, you would be hard-pressed to find someone that has not heard of Pinterest. The site hit the social-networking scene with a bang and it keeps building momentum as millions of people start pinning and developing their own personal brands. It has the potential of being one of the top new ways to build your business and your personal brand.

So let’s get down to the meat and potatoes, Pinterest is currently in beta mode so you must request an invite in order to join the site. Be sure to ask for the invite as soon as possible. When your invite is approved you are given a virtual pinboard which can be used to create collections of things you love from all over the web! You also have the ability to follow and be followed by other Pinterest users when sharing content. This means that you can follow the pinboards of other friends and users. Think of it as following a Twitter account or friending someone on Facebook. Whenever an individual pins an object to their pinboard, you are alerted and you then have the opportunity to also share that object.

Collecting and pinning pieces of imagery can be extremely influential in building your personal brand. The main value of Pinterest is the users ability to share who they are and share it in a visually appealing way. More on that later. Let’s look at some simple vocabulary that you must know in order to be successful on Pinterest.

Pins— the pin is an image that you want to share with your followers. It could be anything from a photography to a video! It could also be something you created yourself or something you found while surfing the Internet. What is extremely valuable about a pin is that they usually have a link paired with it. The link gives you the opportunity to share with people where you found the image. More on the value of that later.

Boards— (or pinboards) are a grouping of pins that you have designated as belonging to the same interest like interior design or marketing ideas. You may pin objects that are important to your personal brand and lend to your credibility as a graphic design or interior designer.

Pin It Button— this browser button makes it extremely easy to pin any image in your browser just by the click of the button. When you accept your invitation and sign up, Pinterest will ask if you want to install the button and guide you down the path of pin-lightenment.
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