Articles Tagged ‘Niche’

Movies, Music, TV – what can you really learn from Entertainers? A LOT!

Thursday, June 9th, 2011

ScottManning

We went to see the new Pirates of the Caribbean Movie.

I love going to the movies, although I make it only a couple times a
year. I always see the “history” makers, or should I say “money makers.”

A close personal friend and client of mine has a “movie night” every week, and I think it’s great. That’s a routine I intend to copy someday.

There are reasons why I enjoy movies so much, but that’s not my point today.

Nope. I want to talk with you about Entertainment in general.

Movies. TV. Music.

When it comes to marketing and making money, there’s something you’ve got to
pay attention to, it’s like the lesson to end all lessons of earning giant
amounts of money.

In every one of these Industries there are people AT THE TOP that we could all
name. Perhaps your kids could name them much more easily than you.

First, let me provide a little dramatic demonstration to prove what I’m about
to tell you.

(disclaimer, my numbers will not be pin point accurate because I’m not taking
time to look up the specifics, but they’ll be in the ballpark, good enough for
my point.)

I am fascinated by the BUSINESS of Entertainment.

So, when a blockbuster movie comes out, I always look to see how much money it
brings in opening weekend, and then my curiosity usually drives some further
research.

Here’s what I found…
If you like what Scott Manning is saying, hear his mentor Dan Kennedy. Learn more about Dan Kennedy and his presentation in Indianapolis.
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What is Your Special Skill Set?

Thursday, March 31st, 2011

SerinaKelly

You know that feeling when you buy a car, and you think it’s unique in some way – maybe the color, and then you see that same car everywhere you go? Well, recently, I have been having this feeling a lot. It seems everywhere I turn, I hear about someone who is starting some sort of relationship marketing business. It can get a bit frustrating now and then as many of these new business owners are told they should call me and ask me for advice. Now, don’t get me wrong, I absolutely love helping people out, and I understand there is a big pie – and we all can get a piece of it. But, the bottom line, it seems my competition just here locally is growing quite a bit.

When I recently talked about this to some business owners I am friends with, it became very apparent to me again that you have to both niche and figure out your special skill set. Now even though I know I have many skills – I mean this in such a way of being confidence, but not cocky – I have been told numerous times my true special skill set is genuinely caring about you and your business. I am very honest and authentic with clients, potential clients and those who ask for my advice. I’m okay with the fact that I am not the best writer or the best at social media, but I know I am one of the best at actually caring about people. And in the world of relationship marketing, that is a skill set for sure.

What’s your special skill set?

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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