Articles Tagged ‘Marketing’

101 Ways to Stay Visible and Win More Business – Part 1

Thursday, June 26th, 2014

I’m often asked by audiences, clients, and in media interviews, “So Tony, what’s the best way to pick up more business?” This isn’t an easy question or a simple answer as I’m a BIG believer that the better question to ask is, “What are several great ways to win more business?”

With these questions in mind, I’ll reveal, over this and the next issue, a helpful and handy checklist of 101 ways to capture more minds, hearts and bottom line: more business. You may consider printing off this list and highlighting which one’s you’re currently using, while at the same time, picking two or three which you plan to get moving on for use within your own company.

There’s no shortage of ways to attract and win business. Let this list serve as an idea generator and guide to spark your mind, imagination, and help to motivate you towards taking action on finding more ways to spread your message and serve more people.

#1. Make an offer
#2. Bundle different products and services
#3. Have a special event or sale
#4. Have FUN with your marketing
#5. Do an annual client appreciation event
#6. Send thank you notes
#7. Make thank you calls
#8. Mail articles of interest to your best customers
#9. Send postcards with special offers/updates
#10. Create and use an eletter to stay in touch
#11. Ask for referrals
#12. Give referrals
#13. Attend leads groups
#14. Get active in your chamber of commerce
#15. Offer free samples of your product/service
#16. Give an informative talk on your business
#17. Partner with a local cause or charity
#18. Partner with some of your key vendors to cross promote
#19. Partner with a well-known person or local celeb in your marketing
#20. Submit media releases to your trade groups and local newspapers
#21. Write a letter to the editor or op-ed piece
#22. Host or be a guest on local radio, TV or web based show
#23. Teach a class or lead a webinar
#24. Encourage employees to recommend you to others and within their social media channels
#25. Barter/trade with the local media
#26. Offer referral fees or discounts for those who send people to you
#27. Blog on topics related to your industry
#28. Engage people on FB, and online with special updates and offers
#29. Create a YouTube channel with approved client testimonials
#30. Stay visible within the community and donate products or services for fundraisers
#31. Ask those you currently do business with to consider working with you
#32. Hire friendly people that engage people and aren’t rude
#33. Have a pro answer your phones
#34. Get back to people quickly
#35. Make sure your website is easy to navigate
#36. Create a client-of-the-month recognition program
#37. Offer special bonuses/pricing for your VIP customers
#38. Provide free shipping or delivery to save time
#39. Take a key customer or referral partner out for coffee or a meal
#40. Survey your customers to find new ideas
#41. Make it right when you screw up as negative word-of-mouth can cause huge damage
#42. Always be listening for new ideas and tips from peers to keep improving
#43. Roll out something “New” at least once a quarter to keep things fresh in your business
#44. Always seek out logical joint ventures and new distribution partners
#45. Be friendly and look sharp – duh!
#46. Create a special report, guide or white paper to educate and differentiate yourself
#47. Share links or websites of interest with your top customers, prospects, and referral partners
#48. Say ‘Thank You’ and look people in the eye when they do business with you
#49. Feature your best customers in your newsletters, eletters and other marketing pieces
#50. Get rid of customers that are too difficult to please and focus more time and energy on those who value what you offer/provide

“Pick your favorite 3 ideas to build your business and start implementing them today!”

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

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A Life of Spectacular Opportunities

Friday, May 31st, 2013

(Publisher’s note: Ian Clark emailed me from China, asking if I knew of any small businesses that were hiring. I thought such initiative should be rewarded, and I told him to write an article about himself and his experiences and that would be a way to get noticed on Indy Smallbiz by businesses who are hiring.)

My life has been filled with stories that, when summed up, can only be described as spectacular. Most of the opportunities that I have had are one-of-a-kind and I wouldn’t change any of them for the world.

I was born in May 1988, in Buffalo, New York, and adopted by my father, who was in the news business, and my mother, who was a Special Education teacher. At eight months of age I moved to Fort Myers, Florida, for my father’s job. Five short years later, I moved to Terre Haute, Indiana, where I would live for the next ten years. While living there many exciting things would happen to me. For 18 months, starting at age six, I received chemotherapy for a benign brain tumor which left me legally blind. I made weekly visits to the wonderful Riley Children’s Hospital, in Indianapolis. Most would consider this a tragedy, but I took it in stride, making many friends, and I became so much a part of the people in Clinic B that I even had my own mailbox. As you read further, you will notice that my blindness has not kept me from doing anything that I wanted.

During that time, my father was the News Director at WTHI-TV in Terre Haute, where I was a “fan favorite” around the news room. I was known and loved by all, in the hospital and news room. I still do this with everyone I meet, which is one of my best traits. I can make friends and acquaintances with people from the age of six to eighty-six.

Fast forward to 2004, and we move to Macomb, Illinois. My father has quit the news business, gone back to school, received two masters degrees from Indiana University, and has a job at Western Illinois University, as a Reference and Instructional Librarian/Professor.

After graduating from high school, I attended Western Illinois University for four and a half years, studying Communication and Public Relations. While there I did a seven month internship at Walt Disney World in Orlando, Florida, where I interacted with people of varying nationalities. I used the “Disney Magic” to make sure that each person left with a Disney smile. I treated them all with the respect that I would want, from everyday folks to celebrities.

My last semester of college, I decided I wanted to travel overseas for a year and teach English as a Foreign Language. I got my certification, and after graduation found a job in a “small Chinese town” of two million, Yinchuan. It is one of the fastest growing areas in China, evident by all the construction that is going on all around me as I write this.

During my senior year, another big event occurred. After having no previous contact with my birth mother, in September 2011, I discovered her on Facebook. After writing a rather mysterious letter to her, we made contact and began texting regularly. In December 2011, she and her husband attended my college graduation, making it one of the top days in my life. Later, meeting the rest of her family was an amazing opportunity. Until then, I had been an only child, and suddenly I had a little brother and little sister.

My work in China since July 2012 has involved teaching Chinese children the English language and American culture. I teach in a private school setting, and at “Number One Middle School” in my province, one of the top 50 middle schools in China. Classes may vary between two and 75 students, neither of which fazes me anymore. I have also done a lot of recruiting for my company, helping them to have the most students in the history of the school.

Me on the Great Wall of China, far right. February of 2013

My year will be completed this June and I will be returning home having learned much about foreign cultures, and how a culture determines the way business is conducted in that country.

Indianapolis has always been special to me, and upon my return in June, my goal is to find a job there. I would love to work for a small business in the area doing some sort of work with my Communication and or Public Relations major. My main concern is finding a good company that can use my talents, and the skills I have acquired through experience, in a way that matches their needs so that the company benefits from hiring me.

If any small businesses in the area are hiring, I can be reached at the following email address: irclark1988@gmail.com

Ian Clark

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10 Marketing Tips for Growing Your Business with LinkedIn – Part Two

Thursday, April 25th, 2013

SerinaKelly

Previously, we covered five marketing tips to help establish yourself as an expert on LinkedIn and ultimately grow your business using this professional networking site with over 200 million registered users in over 200 countries and territories.

Here are the next five tips in our 10 Marketing Tips for Growing Your Business with LinkedIn:
1.Participate in discussions on a regular basis through each joined group – I personally think groups are the true strength of LinkedIn – join a few groups and be active on them – showcasing yourself as an expert in your industry
2.Ask your first-level connections for introductions to their first-level connections who would be a good strategic fit or possible prospect – you may be surprised how many people are more than willing to help you out if they know you and the connection well enough
3.Interact with LinkedIn on a regular basis – even though it is more of a professional business networking site, it is a social media site, so be social and interact with others regularly to keep yourself top of mind
4.Link to articles and content posted elsewhere with a summary of why it is valuable – sharing content from others only adds to your credibility as a trusted advisor
5.Find experts in your field and invite them as a guest blogger, author or a speaker at an event – what a great way to show your appreciation for others’ expertise, and many will want to return the favor in some way

LinkedIn can be a great way to find new clients, providers for services you need, and some great strategic partners. Good luck!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Three Economic Predictions for 2013

Thursday, January 17th, 2013

I’m not an economist by training, but I do know a thing or two about marketing and trends. Here are three ‘Mind Capture’ economic predictions that I hope you find of value for the New Year in relation to your product, service, organization, or cause.

#1. The best marketers will win. Cutting back on marketing is being done by most organizations. This is a fact. However, I still continue to see far too many organizations cutting marketing back to catastrophically low levels that may speed up their extinction and seriously take years for them to rebound as the economy picks up steam during a recovery.

With this in mind, I urge you to resist excuses and the temptation to slow down prospecting efforts and seeking out new and creative ways to generate activity, leads and business. You’ll need to reach deeper into the marketing world and seek out multiple low cost, and targeted programs that have the most bang for the buck based on tracking all leads carefully and the ROI directly attributed to specific activites.

#2. Adding value is the new way of doing business. The temptation in most firms is to cut back staff to dangerous levels and become overly cautious and cheap with customers. Not a smart strategy. This trend will likely continue in 2013 as balance sheets are squeezed by tighter margins. Here’s the biggest danger most people often never see with this approach.

If customers are pickier and demanding better service, how in the world can a business pull this off consistently with a skeleton crew or ‘discount mentality’? Breakdowns are certain to occur at some point costing the business repeat business, goodwill, and referrals.

The smart companies are going above and beyond by piling on perks and special features which is the exact opposite of what most businesses are doing or even thinking about in a recessionary environment. They get positive word-of-mouth from their customers because they over deliver and turn their customers into a raving sales force on their behalf.

#3. You control your economy. It’s up to you each day to determine and decide what opportunities you’ll act on and what new one’s you’ll create based on needs in your specific markets. No one is coming to bail you out and it’s time for you to think not only about innovation, but also what you can do that’s unconventional and has your competition stumped and playing catch up with you.

Bunker mentality is dangerous. Get on the attack, put extra hours in, and get in front of more people with compelling and attractive offers that get attention and increased sales.

Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com

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