Articles Tagged ‘Lorraine Ball’

Social Media: 2013 Predictions

Wednesday, January 2nd, 2013

Every Monday morning all across America, football fans slip into the mode of the armchair quarterback. They argue loudly over the water cooler or morning coffee about the choices their favorite coach made the day before. Of course, they have an advantage. It’s Monday morning, long after the pressure of the action is over.

The coaches they are criticizing had to make those same decisions on the fly, in the heat of the game. Some of their plans are even made two and three weeks out in anticipation of what their opponents will do on the field.

In many respects, the life of the Internet marketing professional is a lot like that of a football coach. We have to make recommendations to our clients based on our best guess of what will be hot the next week, month or year. Will Facebook grow or crash and burn? Will there be a new Pinterest emerging on the scene this year? Will LinkedIn finally take their dominant role in the business-to-business arena?

I don’t have a crystal ball, but I do have opinions about what I think will be hot or not: Social media 2013

•Facebook is NOT going to throw in the towel. Businesses are not going to leave despite the many complaints. Facebook is here to stay, at least for a few more years. They have enough money to test a variety of tactics and make rapid changes in response to recent outcry.
•Facebook will launch subscription services for business. Given the lack of response and even outright disgust for their promoted posts, Facebook will find other ways to build value for small businesses. Look for offers of enhanced service bundles at a nominal fee to reengage small business users and generate revenues.
•This will not be the year of the QR code. Although I love the promise of the technology, there are not enough people who have smart phones with code readers. And let’s face it, even those of us who do have the readers rarely think to use them. Further reducing the chances the technology will catch on is the fact that companies just don’t seem to get how these tools can be used. And as a marketer, technologies such that the QR codes are still ugly.
•YouTube will become more social. Look for additional comment and sharing functionality as the integration with Google+ increases.
•Age of Social Television. It’s already happening sporadically as shows encourage viewers to live tweet during programs and cable advertisers allow consumers to download coupons or call companies with one click from their remote. 2013 will be the year these interactions move transition from novelty to mainstream.
•Google+ will grow. We may not like it any more then than we do now, but it will be harder and harder to ignore this network as Author Rank, which is tied to your G+ profile becomes an important measure of your on line credibility.
•Marketing messaging will become even more personalized. 2012 was the year of data collection as more and more tools became popular which allowed businesses to learn more and more about their clients. In 2013, consumer-centric communications will become the cornerstone of effective marketing. Businesses who are holding on to a one size fits all approach in their marketing will be left in the dust.
•Businesses are going to hold social media accountable. Tired of nebulous conversations about fans, followers and engagement, senior managers and business owners are going to look for more direct correlation to the bottom line.

As I was working on this post, I found a number of other predictions. Some I agree with, some I don’t, but they make for interesting reading. Come back in a year and we can see who was right.

Lorraine Ball
Roundpeg
Follow @lorraineball

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INDY Top 50 Business Connectors – Part 3

Monday, May 14th, 2012

Of the INDY Top 50 Business Connectors named by the U.S. Small Business Conference, 9 have been authors and or hosts on indysmallbiz.com and Radio Indy Smallbiz and are being featured here on www.indysmallbiz.com in the week leading up to the Conference taking place next Friday, May 18th. Go to http://ussmallbusinessconference.com for information about the Conference.

Hazel M. Walker, Mike Tollar, and Lorraine Ball have been named as INDY Top 50 Business Connectors.

Listen to Hazel Walker’s and Lorraine Ball’s interviews conducted by Darlene Willman of the U.S. Small Business Conference at: http://indytop50.com/top50 (access at upper right of page)

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Press Release: U.S. Small Business Conference & EXPO on 5/18/12 in Carmel, IN

Monday, April 2nd, 2012

Indianapolis, IN – The U.S. Small Business Conference™ & EXPO, 5/18/12, will bring business connectors together not only locally but from all over the nation to learn about new strategies on this year’s topic – “2012 Success Plans”. Attendees will learn how to create marketing & social media campaigns, referral strategies, networking plans, budgets and agendas plus share resources, make connections and support one another in their business development. This conference will attract decision makers throughout the Indianapolis region and from across the nation, including CEO’s, small business owners, entrepreneurs, consultants, executives, sales and marketing specialists, and other business professionals.

“Small business is the true backbone of the United States and Americans can rely on them to bring us out of this challenging recession” says Darlene Willman, Executive Director, U.S. Small Business Conference & EXPO. This year’s event will hopefully bring outside business into the Indianapolis general market and/or land contracts with outside vendors and create strategic alliance partners through the nation.

The U.S. Small Business Conference will also recognize “The TOP 50 Business Connectors in INDY.” Nominations accepted until May 1st. Winners announced during opening ceremony.

In addition, it features an EXPO where businesses can showcase their products and services at the 15,000 square foot facility. Vendors can take advantage of the EXPO EARLY BIRD special and reserve their table for only $275 by April 15th then all exhibitors are $325 thereafter. Each vendor will receive TWO tickets for their staff at the booth and TEN Double Admission Tickets (a $400 value) to sell, share or giveaway. A limited number of tables are available on a first come, first reserved basis. Anticipated attendance will be between 300-500 participants.

Special training and development will be available through our NEW Coaching Circles, see vendors page for more details. Authors and coaches may reserve their table online, limited to 8 coaches.

Our expert speakers will be presenting throughout the conference discussing topics related to “2012 Success Plans.” Speakers include Tony Scelzo – founder of Rainmakers, Lorraine Ball – founder of RoundPeg, Erik Deckers – Author & Pro Blogger and Darlene Willman – The ACCOMPLISH Coach.

The U.S. Small Business Conference™ takes place at the Ritz Charles located at 12156 North Meridian Street Carmel,Indiana 46032. Doors open at 9 am on Friday, May 18th and ends at 5 pm. A limited quantity of tickets and seats are available to attend the conference and EXPO. Early Bird Tickets for General Admission is ONLY $30 per person (Reg. $97), Double Admission tickets for 2 people are $40 (Reg. $147). Groups may purchase 10 tickets for $100 (Reg. $397) by May 17th then regular admission will apply for all tickets at the door.

A variety of sponsorship opportunities are available starting at only $100 to be included in the conference attendee welcome bags along with several MARKETING sponsorships that will fit into almost any budget. To view our online sponsorship presentation, please visit our website or call for personal assistance.

The Executive Director of the U.S. Small Business Conference™ is Darlene Willman, founder of ACCOMPLISH Coachand ACCOMPLISH Magazine & Radio – a professional speaker, author and business mentor. With over 100 published articles about networking, referrals, time management and productivity, writes a column for Small Business in the EXAMINER and has a NEW book, “Incredible Business” Willman understands small business. In addition, she has organized and hosted more than 200 business events, seminars and workshops in her professional career. She is celebrate 10 years as a small business owner and received the 2008 Small Business Administration Award for “Women in Business Champion of the Year.” She is a strong advocate for all small businesses locally and nationwide. Willman has developed her own personal Success Team to support her vision of this conference. You can learn more at the website
www.USSmallBiz.org or call 317-622-8221 for more details.

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Lorraine Ball Named One of IBJ’s Most Influential Local Business Women

Monday, October 27th, 2008
Lorraine Ball

Lorraine Ball

INDIANAPOLIS, Ind. – Lorraine Ball, president of Roundpeg, Indy’s leading small business marketing firm, has been named one of IBJ’s Most Influential Women of the Year.

The award is given to women local women who have demonstrated professional excellence and leadership in their careers and community service.

Actively engaged in the Indianapolis business community Lorraine’s focus is small business owners. Teaching workshops, speaking at seminars and working one-on-one with business owners across the state Lorraine makes time to lend her expertise to young entrepreneurs as part of the Hamilton County Business Alliance High School Business Plan competition.

Lorraine also serves as president of Rainmakers, the state’s fastest growing business association.

All honorees will be acknowledged at a breakfast on November 7th, at the Westin Hotel, hosted by the IBJ. They will also be featured in a special edition supplement of the IBJ which will be released November 10th.

Registration is required to attend the breakfast.

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