Articles Tagged ‘Linkedin’

10 Marketing Tips for Growing Your Business with LinkedIn – Part Two

Thursday, April 25th, 2013

SerinaKelly

Previously, we covered five marketing tips to help establish yourself as an expert on LinkedIn and ultimately grow your business using this professional networking site with over 200 million registered users in over 200 countries and territories.

Here are the next five tips in our 10 Marketing Tips for Growing Your Business with LinkedIn:
1.Participate in discussions on a regular basis through each joined group – I personally think groups are the true strength of LinkedIn – join a few groups and be active on them – showcasing yourself as an expert in your industry
2.Ask your first-level connections for introductions to their first-level connections who would be a good strategic fit or possible prospect – you may be surprised how many people are more than willing to help you out if they know you and the connection well enough
3.Interact with LinkedIn on a regular basis – even though it is more of a professional business networking site, it is a social media site, so be social and interact with others regularly to keep yourself top of mind
4.Link to articles and content posted elsewhere with a summary of why it is valuable – sharing content from others only adds to your credibility as a trusted advisor
5.Find experts in your field and invite them as a guest blogger, author or a speaker at an event – what a great way to show your appreciation for others’ expertise, and many will want to return the favor in some way

LinkedIn can be a great way to find new clients, providers for services you need, and some great strategic partners. Good luck!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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10 Marketing Tips for Growing Your Business with LinkedIn – Part One

Saturday, March 16th, 2013

SerinaKelly

LinkedIn means business – literally, it is a professional networking site that recently hit 200 million people as registered users in over 200 countries and territories. One of the purposes of LinkedIn is to allow users to maintain a list of contact details of people with whom they have some level of relationship, but if all you are doing is accepting or requesting a connection, you are truly missing the boat when it comes to the power of LinkedIn.

In this two-part blog series, I will cover ten tips you can use as part of your LinkedIn strategy to help establish yourself as an expert and ultimately grow your business. Let’s start with these five:
1.Fill out your profile completely and keep it updated – you want those reviewing your profile to feel you are an active member on LinkedIn, and a completed and up-to-date profile will help earn that trust
2.Answer questions posted in your groups – show your expertise by giving advice and opinions, but beware, do not self-promote!
3.Ask questions in your groups – this will show others you are interested in what they think, and it gives you a good feel for what clients and prospects want and think – almost like an informal focus group
4.Share useful articles and resources that will be of interest to your clients and prospects – they can be your own articles or other experts in your field
5.Join industry-related groups and associations to increase online visibility – there are 200 million people on LinkedIn, so joining certain groups and associations can help you stand apart from the masses

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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