Articles Tagged ‘Lemmings’

Do You Really Need an Apple Watch?

Friday, March 20th, 2015

On March 9th, Apple announced the newest addition to its product line, the Apple Watch. As expected, the media lost their minds, fawning over every single feature and benefit. Analysts predict the company will sell between 30 and 40 million units in the first 12 months.

I bet they are right. I am certain that a line of Apple fanatics will wrap around local Apple stores, camping out for days to be the first to purchase this new product.

In fact, I’d bet you’re considering buying an Apple watch. It’s OK, don’t be embarrassed, admit it.
But, before you go and plop down a minimum of $349, as a public service, I feel obligated to offer a few observations:

You should be a little offended. In addition to telling the time, the Apple Watch does a whole bunch of other stuff (Instant messaging, listen to music, check the weather, etc.) that is also offered via your iPhone. Apple is convinced that you have become so lazy, that reaching into your pocket is now considered cumbersome. What’s next, a chip implanted in your brain that updates Facebook every time you see a hysterical bumper sticker?

It’s not a Rolex. Personally, I don’t have a ton of really expensive clothes/accessories. However, I completely understand it when an individual wants to look their best and buys a nice watch, jewelry or a tailored suit. If you are this type of person, the Apple Watch is not for you. No matter what style you get (even the $17k gold version), the watch is square, bulky and ugly. It is not a fashion accessory.

Your productivity will go down. This final point will certainly generate debate, but as with most arguments, you will eventually agree with me. The Apple Watch will not help you get more done in less time for two reasons. First, the watch is designed to stay paired with your iPhone and, I can’t believe I find the need to point this out, if you have your iPhone with you why wouldn’t you just use it? Second, research from a lot of really smart people has concluded that constant interruptions significantly reduces your productivity.

Here’s my advice. If you are so in love with everything Apple, then just go and get an Apple or Steve Jobs tattoo on your wrist. It shouldn’t cost more than $100, and you can take it swimming. Most importantly, I promise everyone will “get” your devotion to the brand the instant they see it.

C.J. McClanahan
Reachmore Strategies
317-576-8492
cjm@goreachmore.com

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