Articles Tagged ‘Lead nurturing’

7 Habits of Highly Successful Digital Marketers

Thursday, November 14th, 2013


There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits.

So I’m pretty sure if you develop them too, you will see an improvement in your email marketing and lead generation results.

Step 1 – Always make a plan

This may sound like telling you to suck eggs. But you’d be amazed how many B2B marketers don’t make any plans but just send out email campaigns with no real goals or targeting. Imagine!

So as well as working to the overall marketing strategy and plan for the year, each activity you do should have its own plan, goals and measurements in place. According to the Oxford College of Marketing the benefits of marketing planning are plentiful. You will:

Help identify sources of competitive advantage
Force an organised approach
Ensure consistent relationships
Inform and gain commitment
Get resources and support

What you can measure, you can improve – without targets, how do you know if you’ve been successful? But take heed of the advice in this article by awesome b2b marketing agency Earnest and don’t be tempted to exaggerate the success rates you think you can achieve.

Step 2 – Get the data right

This is perhaps the most important step of all, once you’ve got your plan in place. There are two key elements to data: your contact database and the data you get from your activities.

Marketing data – For any of the following five steps, to deliver the kind of results you want you need to start with clean, segmented and current lists. You obviously have your in-house lists of customers and prospects but for some campaigns buying in a list of the segment you want to target can deliver better marketing ROI. Make sure you use the right list provider though. You will need up-to-date, targeted and Data Protection Act-compliant details that can help your email marketing and lead generation activities deliver more value.

Activity data – Just in case you hadn’t heard already, we are living in the ‘Big Data’ world. As the world has moved online, the amount of data being created is terrifyingly large. For example, in one internet minute:

204 million emails are sent
30 hours of video are uploaded
100,000 new tweets are tweeted

So it’s important to understand how to separate the wheat from the chaff when analysing data.

Step 3 – Use the right words
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