Articles Tagged ‘Keith Ferrazzi’

The Four Mindsets for Relationship Building

Thursday, September 15th, 2011


I have given myself a challenge recently to spend 30 minutes every day, Monday through Friday, learning something new for my business – be it marketing, social media, or business tips. I have been doing this for three weeks now, and I’ve learned so much already. I have found some great books out there, some new bloggers to fall in love with their content and plenty of opportunities to do my 70% part of the new marketing equation of promoting others because there is some good stuff out there!

One such piece of good stuff was found in a book called Success Secrets of the Social Media Marketing Superstars. There are four mindsets to relationship building according to Keith Ferrazzi, one of the chapter authors: generosity, vulnerability, candor, and accountability.

Generosity – to build a new relationship, you need to be serving, not selling

Vulnerability – having the courage to be yourself to get to a deeper relationship and increased engagement

Candor – forget the jargon and, above all, be transparent

Accountability – a very powerful tool to push us to continue to be better

Social media has given us a great human way to connect with the world and our customers! Make it your choice to care!

Serina Kelly

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