Articles Tagged ‘It’s all about the money’

Being All Things To All People

Thursday, May 30th, 2013


I’d like to remind you about a saying that I know you’ve heard:

“You can please all of the people some of the time and you can please some of the people all of the time, but you can never please all of the people all of the time.”

And, it’s wrong, because you can’t even please all of the people some of the time, not a chance. The bigger issue though, that will corrupt your business and success mindset and your focus, is trying to please
people — period.

Listen up, you’ll never hear anyone tell you straight about this whole “people
pleasing” thing, at least usually they all tell you what they think will be popular,
I’ll tell you what’s true. As long as you are living your life around trying to
please people you will be desperately unhappy, frustrated, and lost in a maze of
confusion around what your real purpose is.

I have long ago recommended the book, The Four Agreements – that I stand behind as
the most influential book I’ve ever read. That explains why this doesn’t work…so
I’m not going to go into that here, I am going to say that the problem with people pleasing is
that what pleases them doesn’t usually and won’t always satisfy what you are trying
to achieve, what your life is about, etc.

Now, family, spouse, children, etc you can be the judge there, but even still, if
you are the leader then you should know what’s best, and what pleases them isn’t

I am a big “relationship” person who believes that is the most valuable thing in
life, with customers, with family, with those people you serve; however, it is not
what makes you. You have to make yourself, stand for something as the old song goes,
or fall for anything, otherwise known as being a servant to everyone but yourself.

The marketing lesson here is simple: ALL PEOPLE and ALL CUSTOMER and ALL
RELATIONSHIPS and ALL OPPORTUNITIES in your life are not created equal, cannot and
should not be pleased, pursued, made happy – not a chance.

I believe in high quality relationships and the first and most important thing about
them is you have to give value to those relationships – show me a person with too
many relationships and trying to balance them all out is no different than someone
splitting their love and attention between people and expecting all of them to feel
well served — do it the wrong way as I’ve learned the hard way with “significant
others” or do it with your children and you will know that you’ll never get it

That is why in business and in your personal life you must establish a focus, a
priority, a hierarchy of people and the relationships and pursuits you choose and
then do right by them and they should always be made up of what best serves your own
personal agenda.
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