Articles Tagged ‘internet marketing’

PPC (Pay-Per-Click) , Part of a Comprehensive On-line Marketing Strategy

Monday, February 8th, 2010

Jay A. Moore

Jay A. Moore

On-line marketing has evolved into a huge industry. With all the hype today about search engine optimization and social media, it’s easy for small business owners to overlook good old pay-per-click advertising. All of your on-line marketing efforts need to work together to bring you those new customers and while it’s great that you’ve got a few hundred followers on Twitter and your website ranks on the top page of results for five or six of your major keywords, what about the twenty other keywords that are relevant to your business or targeted local search results for specific cities that you service?

Many companies that specialize in SEO and social media marketing generally try to downplay pay-per-click marketing and claim that it is an outdated method of getting traffic to your website. However, when handled correctly, PPC is still a critical part of any on-line marketing strategy.
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Apparitions and Authorship

Sunday, February 7th, 2010

A while back, the Indy Social Media Breakfast crowd organized a Ghost Blogging Debate. Though the event was impressively well-attended and the presenters suitably well-spoken, those assembled expected more bloodsport. Righteousness and ardent realism should have collided on the topic of ghostwriting. A veritable cagematch should have ensued, with a ravenous crowd chanting ominously. Crack your knuckles and prepare for the brawl the audience yearned to see.

How the ghostblogging debate should have been.
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