Articles Tagged ‘Innovation’

12 Great Ways to “Capture” the Power of Innovation and Take More Positive Action Within Your Own Life

Sunday, July 7th, 2013

I love checklists. They serve as powerful reminders to help insure that we get things done and focus in on what’s most important. I recently went back to the third book in the Mind Capture series and pulled this from chapter six titled, Innovation Trumps Mediocrity, and wanted to share it as helpful reminder of a few things you can do to improve both your business and life.

#1. Study and read in multiple disciplines

#2. Always maintain curiosity as to why things are the way they are

#3. Listen for problems in your market or industry and create or find ways to solve them

#4. Learn how great organizations get ahead and model their success within your business

#5. Always capture and record great ideas immediately when they strike by having a pen and paper ready

#6. Bounce new ideas off of key associates, customers and those you network with online and offline

#7. Circulate by attending new events

#8. Hang around successful people and soak in their wisdom and ideas

#9. Make it a goal to implement one new idea into your business at least once a week

#10. Get in better physical shape so you can cultivate more mental and physical energy

#11. Ask questions and make it a goal to learn at least one new thing per day that advances your goals

#12. Build leisure and goof off time within your busy schedule as many of the best ideas will hit you when you least expect it and are in a relaxed state of mind.

Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com

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Three Economic Predictions for 2013

Thursday, January 17th, 2013

I’m not an economist by training, but I do know a thing or two about marketing and trends. Here are three ‘Mind Capture’ economic predictions that I hope you find of value for the New Year in relation to your product, service, organization, or cause.

#1. The best marketers will win. Cutting back on marketing is being done by most organizations. This is a fact. However, I still continue to see far too many organizations cutting marketing back to catastrophically low levels that may speed up their extinction and seriously take years for them to rebound as the economy picks up steam during a recovery.

With this in mind, I urge you to resist excuses and the temptation to slow down prospecting efforts and seeking out new and creative ways to generate activity, leads and business. You’ll need to reach deeper into the marketing world and seek out multiple low cost, and targeted programs that have the most bang for the buck based on tracking all leads carefully and the ROI directly attributed to specific activites.

#2. Adding value is the new way of doing business. The temptation in most firms is to cut back staff to dangerous levels and become overly cautious and cheap with customers. Not a smart strategy. This trend will likely continue in 2013 as balance sheets are squeezed by tighter margins. Here’s the biggest danger most people often never see with this approach.

If customers are pickier and demanding better service, how in the world can a business pull this off consistently with a skeleton crew or ‘discount mentality’? Breakdowns are certain to occur at some point costing the business repeat business, goodwill, and referrals.

The smart companies are going above and beyond by piling on perks and special features which is the exact opposite of what most businesses are doing or even thinking about in a recessionary environment. They get positive word-of-mouth from their customers because they over deliver and turn their customers into a raving sales force on their behalf.

#3. You control your economy. It’s up to you each day to determine and decide what opportunities you’ll act on and what new one’s you’ll create based on needs in your specific markets. No one is coming to bail you out and it’s time for you to think not only about innovation, but also what you can do that’s unconventional and has your competition stumped and playing catch up with you.

Bunker mentality is dangerous. Get on the attack, put extra hours in, and get in front of more people with compelling and attractive offers that get attention and increased sales.

Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com

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What is Government’s Role in Innovation and Entrepreneurship

Thursday, September 13th, 2012

kylepic

Recently I have been extremely interested in the ideas behind government, innovation, and entrepreneurship. What exactly is the role of government in a free society when it comes to the support of entrepreneurs? Especially entrepreneurs who are associated with the software, medical, and technology industries. I decided to start scouring the Internet for different videos to watch in regards to this topic. I stumbled across this video from the Kauffman Foundation that highlights Charles E. Phillips who was at the time the president of Oracle.

Mr. Phillips starts the conversation talking about government’s role in innovation and job growth. There were a couple of key points within the video that I thought I would point out.

What Should the Government Do to Support Markets
1.Build essential leadership to help educate other leaders in different industries
2.Generate and lead cooperation between different industries.
3.Set national standards because of an overlap/differences between state laws
4.Lead and co-invest in new markets that have extremely high barriers to entry but are valuable for the country.
5.High risk investment opportunities that have national importance but are over the top for private equity
6.Help understand and revive inflection points in the economy where normal investments stalled.

I think there is a fine line to draw in regards to governments activity within innovation, investment, and entrepreneurship. As Mr. Phillips pointed out, there wouldn’t have been an Oracle without the help and belief of the government when Larry Ellison first started the company.

What do you think? What is the government’s role in innovation and entrepreneurship?

kyle lacy
ExactTarget
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy

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Investigate, Cross Pollinate, Implement, and Then Detonate

Tuesday, May 17th, 2011

Why is the obvious oftentimes so difficult for people to see? The clues are all around us but most people playing the business game are either too lazy or narrow-minded that they’ll continue to play at the amateur level. Please grasp the power of what I’m going to share with you as it can produce quantum leaps and breakthroughs within any business or organization. If you take what I’m about to share seriously you’ll never view the world around you the same way as you did before.

A Guru’s Candid and Public Confession About Marketing

95% of marketing is systemically the same, regardless of the product, service or message a business may be offering

5% of marketing is pure innovation or more likely a new combination of proven marketing principles and strategies borrowed from somewhere else

This 5% is the arena you want to begin playing within as you expand your marketing efforts and get good at building Mind Capture.

Unless you have the time, a team of enlightened researchers, or are simply one of the few mortals who can create entirely new marketing strategies (please call me directly if this describes you), then you’re often best served by what I’m about to share. The transference of marketing ideas from one industry to an entirely different one is an acquired and valuable mindset that I describe as simply the ability to…

Investigate, Cross Pollinate, Implement and Then Detonate

So how do you acquire this unique and powerful marketing mindset of being able to dissect, borrow and sort through marketing strategies from other industries that you can pollinate, implement and detonate within your marketing mix?

Here are three quick ways to condition your mind to be aware of opportunities and discover gems buried outside your current industry niche.

#1. Read, listen or check out online a broad range of magazines on business and current events including franchise and opportunity based publications to look for ways they market and attract new business. Get out of your comfort zone and explore outside your industry for new ideas and strategies you can borrow, test and detonate within your own vertical market.

#2. Watch, listen and learn from what’s happening around you and how other marketers grab your mind, time or money. The trick is to approach what appears to be mundane with a sense of childlike curiosity with the intent to learn something new. When I’m on vacation, my wife will often tell me to relax because she knows I’m watching and taking mental notes on things that impress me as good marketing or service in action that I can pick up and use within my own business or share with others.

#3. Form or join a mastermind that’s sales and marketing focused consisting of different businesses to allow the free flow of information and ability to ask questions related to new and repeat business activities. Someone may have a powerful way to attract leads that you’ve never heard of that could be slightly adjusted and implemented within your industry with massive success.

Tony Rubleski
Mind Capture
1-800-420-1450
www.mindcapturegroup.com

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