Articles Tagged ‘Growth’

Three Simple Things YOU Can Do to Make Your Business Grow

Thursday, April 28th, 2011

I’d like to share with you three key strategies that even the best sales and marketing pros either overlook or sometimes fall off the wagon and forget to focus upon. Some are common sense and a couple of strategies we’ll explore are a stiff reminder that we must never settle and allow complacency to creep in and sabotage our marketing efforts in our quest to serve more people and increase profits.

#1. Update your marketing evidence. Business is about credibility and it’s still staggering the amount of businesses that have websites, corporate brochures, and sales messages that ramble on with items related solely to the features and benefits of their offering. Remember, people are busy, skeptical, and believe little if anything when they’re shopping around for options. In addition, in the age of Google, most people are going online first to do research in regards to a possible purchase before ever daring to reach out and connect with a potential provider(s).

With this change in the buying and investigation process it’s in your best interest to continually update key areas of marketing proof across all areas of your sales messaging. Here are five non-negotiable forms of proof every business and non-profit should seek to use and update on a regular basis:

*Testimonials – printed and via video (only with permission from the client and compliance)

*Pictures and video of the team, product in action and other short forms of visual proof

*A strong guarantee if possible – back up your claims in a big way and put it front and center in your messaging and presentations

*Client lists and years in business – prove that you know what you’re doing via a solid track record of customer success and number of years you or the company have been in the business

*Positive articles about you, the industry, and products/services you offer

#2. Focus on the best client prospects with the most pain. It’s
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Intelligence Killed The Cat?

Tuesday, December 14th, 2010

Intelligence Killed The Cat? And here I always thought it was curiosity. Turns out, the curious cat is the one who learned more, changed more, and therefore, achieved more.

So, are you intelligent or are you curious? What does your mindset about these have to do with how well you learn? According to Dr. Carol Dweck… everything!

Training, learning and growing are essential to progressing in your business and your career. But, so many times we go to a training session, learn some great stuff, but we may be distracted or quickly forget the concepts we learn and go right back to the same old habits. How do we break that cycle? We start with curiousity.

According to Dr. Carol Dweck, psychologist at Stanford University, it is important to first move from a fixed mindset to a growth mindset. A person with a fixed mindset believes their intelligence is a fixed trait – you have a certain amount, and therefore the concern becomes that of appearing intelligent. They base their activities on whether or not what they do will show their intelligence. This person tends to have an aversion to effort or facing challenges, or simply isn’t willing to be open to doing things differently. They’d rather stick with the things they know they are good at and will demonstrate that competence to others.

In addition, when we get caught up in completing tasks every day, and getting things done, our natural tendency is to stick with the status quo and not really be open to learning new things. We may attend a training class now and again, or maybe it’s even mandatory, but no change is incorporated into our day-to-day being unless we start with a growth mindset. It is with a growth mindset that we find the motivation to put new concepts into practice.

In a growth mindset, you understand that your brain is like a muscle – it gets stronger with use. You view intelligence not as a fixed point, but something you develop throughout your whole life, that grows with passion and practice. You know that every time you learn something new, your brain forms new connections, and you can therefore improve your intellectual skills.

Being curious also means you are willing to make mistakes. The difference between success and failure is what you do with those mistakes. Those with a growth mindset are able to enter the “zone” and stay in the zone, even when they make mistakes.

As Dr. Dweck states, “You can’t keep up with this changing world if you can’t grow or can’t learn.”

So, are you curious, or wanting to appear smart?

Carla Feagans, CEO
Ignite Consulting
600 E. Carmel Drive, Suite 108
Carmel, IN 46032
http://www.ignitehr.com/
317-777-6470, ext. 401
317-645-3627 cell

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