Articles Tagged ‘First impressions’

Perception vs. Reality

Thursday, January 27th, 2011

I recently completed a book called Sway by Ori and Rom Brafman.

It reinforces the concept that perception is almost always far more important than reality.

We often tell ourselves that we shouldn’t “judge a book by its cover” but unfortunately most people do. And with the onslaught of information coming at us each day, this is the new reality.

As a result, it is absolutely critical that you consider the impression you leave on others at all times.

If you’re not sure where to start ask yourself the following questions?

1. What does my physical appearance say about me?
2. What does my facial expression say about me?
3. What does my voice mail greeting say about me?
4. What does my car say about me?
5. What does my tone of voice say about me?
6. What does my email signature say about me?
7. What does my website (think initial impression) say about me?
8. What does my contract say about me?

Now more than ever we need to realize that it’s extremely difficult to overcome a first impression.

By the way… If you find yourself thinking, “I don’t want to do business with people that are going to allow my appearance, car, tone of voice, etc. affect their opinion of me?” get ready to cut your pool of prospects by 90%.

C.J. McClanahan
Reachmore Strategies

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