Articles Tagged ‘Events’

Press Release: International Marketplace Coalition “Taste the Difference Festival,” 9/28, 11am – 3pm

Monday, September 23rd, 2013

It’s time to Taste the Difference

INDIANAPOLIS, Ind. – Indianapolis area residents will have the opportunity to
experience international faces, foods and fabrics at “Taste the Difference Festival” in the
Lafayette Square area. The International Marketplace Coalition hosts the seventh annual “Taste
the Difference Festival” on Saturday, Sept. 28 from 11 a.m. to 3 p.m. at New Wineskin
Ministries, 4501 W. 38th St. in Indianapolis. Visitors will have the opportunity to taste food from
local restaurants, experience cultural entertainment and exhibits, chat with local business owners,
take part in family activities, and visit the free health fair. Cost of admission is $5 dollars per
person or $10 per family of four with children under 14 years of age.

The International Marketplace Coalition, formerly known as the Lafayette Square Area
Coalition, promotes the revitalization of the Lafayette Square area. The organization’s vision is
to create a vibrant, economically strong, multi-use, and international community by highlighting
and embracing the area’s diversity, ethnic cuisine, and unique businesses.

For more information about Taste the Difference Festival: Faces, Food, and Fabrics visit
http://lsacoalition.org, call 317-331-3909, or email info@lsacoalition.org.
The International Marketplace Coalition is a nonprofit organization founded as the
Lafayette Square Area Coalition in 2005. The organization brings together businesses and
community leaders and works for the promotion and revival of the area.

FOR MORE INFORMATION CONTACT:
Mary Clark
Indianapolis Marketplace Coalition – Board President
317-331-3909
maryclark@lsacoalition.org

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Atomically Successful Events

Monday, July 2nd, 2012

Throwing events to pump up retail sales can be boom or bust.

Here are some keys to hosting successful events that build loyalty and sales:

1. VIPs – Your party should always include celebrities, notables, or women (depending on your audience). People always want to be around the best of the best. Invite them to your party, confirm them, and promote their presence. If this is an event for entertainment, make sure that there are women there. Women like women, and men do too. Women don’t like too many men at a party, and neither do men. Make sense? Another tip under VIPs is giving them free passes. If someone will improve the cache of your event, give them a free ticket and then talk up the fact that they just registered!

2. Layering – The Little Red Door Cancer Agency hosted an event last year called Unite2Fight. For the most part, it was a flop. There weren’t that many people there, and the energy was limited. Part of the problem was that the event wasn’t layered. Layering is the process of adding multiple dimensions or reasons to attend a party. For the Little Red Door’s 2012 outreach event called, the Big Red Bash, they have layered it with a food truck rally, health fair, kids zone, Zumba world record attempt, and a performance from a British rock band. If someone doesn’t like Zumba, they may like the band. If someone else doesn’t have kids, they may like food trucks. Give people more than one reason to show up, and they will.

3. Social Bandwagon sign-up – Take the weight of promoting your event off of your shoulders. Using a social sign-up program like Eventbrite, Evite, or Facebook events, will help your guests see who else is coming, and share the event with their friends. These services are free and easy to use. Tweetbrite is another online application that will send out a tweet every time someone signs up for your event via Eventbrite. Social promotion, done. (well, a part of it, anyways…)

4. Hook – If you’ve already layered your event, make sure you still have a hook! What is the super exciting reason why people should come to your event? Is it one particular celebrity? Is it a drawing or giveaway? Create something big and BOLD that will catch the attention of potential guests.

5. Early-Bird Special – Create an early bird special for people who register before the day-of the event. Doing so will help you manage cash flow for the event, and inspire others to sign up, and prepare for material purchases when event day arrives.

6. Strategic Sponsorships – Connect with other businesses or groups who target the same audience that you do and ask them to become a strategic sponsor. Strategic sponsors are always great for product giveaways (promote the fact that the winners could be a good new client), and for promoting the event to their lists.

7. Know Your BEP and ROI Expectations – Never throw a party without thinking about how you are going to make money from it (unless it’s your birthday party. Or, maybe…). How many tickets do you have to sell to clear all of your costs for the event. That is your break-even-point (BEP). How much money will you make from ticket sales, product sales, or lead generation at or after the party? That is your return-on-investment (ROI).

How else have you created success in your business through event marketing?

Jamar Cobb-Dennard
jamar@jamarspeaks.com

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Press Release: Jeffrey Gitomer Speaks in Indy on Friday, June 8th

Wednesday, May 30th, 2012

Jeffrey Gitomer, author of the Little Red Book of Selling, will be speaking in Indianapolis on June 8.
Are you approaching sales with the same old strategies every day? Jeffrey will show you how to build your own state of the art sales plan that will maximize your profits.

The morning of June 8, Jeffrey will speak on his newest title, Little Book of Leadership. This morning event will highlight the 12.5 Strengths of Responsible, Reliable, and Remarkable LEADERS.

In the afternoon, Jeffrey will speak on how to DOMINATE your market. Learn how to master business social media and overcome your biggest sales barriers.

Don’t even think of attending only one. BOTH have valuable insight and techniques to help you reach the next level of SUCCESS!
All events will be held at the JW Marriott in Indianapolis.

Use promo code “INDYSMALLBIZ” for $20 off each ticket!

Register for these events at: http://www.gitomer.com/Indianapolis-sid1048.html

Email jordan@gitomer.com or call Jordan DeVore at 704.943.7999 for additional details.

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Central Indiana Small Business Development Center Training Events for March 2011

Friday, February 4th, 2011

March 1, 11:00 a.m.: SBDC, “How and If Twitter Can Grow Your Business”, Lunch and Learn, Brownsburg Chamber of Commerce, 61 N. Green St., Brownsburg. Cost: $20. Registration and payment required before class. Contact 233-7232.

March 1, 9:00 a.m.: SBDC, “Small Business Tax Workshop”, Greenwood Chamber of Commerce, 65 Airport Parkway, Suite 140, Greenwood. Cost: $60. Registration and payment required before class. Contact 233-7232.

March 3, 6:00 p.m.: SBDC, “Write a Business Plan and Finance Your Business”, Martinsville Chamber of Commerce, 109 E. Morgan St., Martinsville. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 7, 6:00 p.m.: SBDC “Business Feasibility and Basic Start Up Steps – Can I make money doing this and how do I start? Blue River Career Center, 801 St. Joseph St., Shelbyville. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 9, 6:00 p.m.: SBDC “Business Feasibility and Basic Start Up Steps – Can I make money doing this and how do I start?” Ivy Tech Community College, 9301 E. 59th St., Indianapolis. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 10, 9:00 a.m.: SBDC, “Introduction to QuickBooks Pro”, Brownsburg Library, 450 S. Jefferson St., Brownsburg. Cost: $90. Registration and payment required before class. Contact 233-7232.

March 15, 6:00 p.m.: SBDC, “Careers in Franchise Ownership”, FranNet of Mid-America, 8520 Allison Pointe Blvd., Suite 220, Indianapolis. Free. Registration required before class. Contact 233-7232.

March 15, 11:00 a.m.: SBDC, “Mobile Apps and Your Small Business”, Lunch and Learn, Brownsburg Chamber of Commerce, 61 N. Green St., Brownsburg. Cost: $20. Registration and payment required before class. Contact 233-7232.

March 16, 1:00 p.m.: SBDC, “Business Feasibility and Basic Start Up Steps – Can I make money doing this and how do I start?” Greenwood Chamber of Commerce, 65 Airport Parkway, Greenwood. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 17, 1:00 p.m.: SBDC, “Business Feasibility and Basic Start Up Steps – Can I make money doing this and how do I start?” Fishers Chamber of Commerce, 11601 Municipal Drive, Fishers. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 22, 1:00 p.m.: SBDC “Write a Business Plan and Finance Your Business”, Hendricks County Economic Development Partnership, 5250 E. US 36, Suite 1000-5, Avon. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 23, 6:00 p.m., SBDC “Write a Business Plan and Finance Your Business”, Ivy Tech Community College, 9301 E. 59th St, Room 105, Indianapolis. Cost: $30. Registration and payment required before class. Contact 233-7232.

March 31, 10:00 a.m.: SBDC “Small Business Tax Workshop”, Brownsburg Library, 450 S. Jefferson Street, Brownsburg. Cost: $60. Registration and payment required before class. Contact 233-7232.

Marsha Mastin
Executive Assistant
Central Indiana SBDC
9301 E. 59th Street
Suite 147
Indianapolis, IN 46216
Phone: (317) 233-7232
Fax: (317) 917-7101
mmastin@isbdc.org

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