Articles Tagged ‘Event’

Press Release: Networking In Indiana announces Hendricks County After Hours Event

Tuesday, April 17th, 2012

Hendricks County, Indiana: Networking In Indiana is a networking event that is held on a quarterly basis to “Build Bridges for Better Business” (www.NetworkingInIndiana.com) The upcoming business after hours event will be held on April 24th, 2012 at The Crown Room located in Brownsburg from 5:30 pm to 8:30pm. The event will offer both open networking and speed networking opportunities.

Networking In Indiana has partnered with some great sponsors to make this event an incredible one. They are proud to announce that the Hendricks County Business Leader, ITEX Trade Exchange, The Crown Room, Gold Star Referral Clubs of Hendricks County, Today’s Virtual Services and Money Mailer of Indy West have all joined Networking In Indiana for this event. “We are hosting this event so that networks can cross network! Everyone is welcome”, said Becky Homko, Today’s Virtual Services.

Networking In Indiana will be donating a portion of the proceeds to the Hendricks County Professional Business Women’s Association (www.HCPBWA.com) Scholarship Fund. This fund is awarded to Hendricks County high school seniors and adults that will be starting or returning to school. Last year the group was able to provide three $500 scholarships and this year is scheduled to provide three $1000 scholarships.

Networking In Indiana will be hosting additional events throughout Indianapolis area. The next event will be held in the Castleton area, next will move to the South side and end the series downtown. If you are interested in learning more about any of the event or becoming a sponsor please contact Today’s Virtual Services at 317-563-1360 or www.TodaysVirtualSerivces.com . Networking in Indiana Business After Hour tickets are available online at www.NetworkingInIndiana.com.

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BNI Lafayette Business Expo Sept. 13th

Wednesday, August 31st, 2011

For more information about the BNI Lafayette Business Expo on Sept. 13th, contact Tony Sandlin: tony@bni-indiana.com

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Countdown to Kennedy (Dan Kennedy, that is); 17 days to go — Business strategy #15

Monday, June 6th, 2011

For those who are familiar with the marketing expertise of Dan Kennedy, you will be excited to know that he will be speaking in Indianapolis on June 23rd from 1-5pm.

His marketing strategies and business tactics are numerous and powerful. To mark the countdown to Dan Kennedy’s presentation on June 23rd, “RE-INVENT Your Business:10 Ways to DOUBLE Your Income in 29 days,” each day we will present one of Kennedy’s Marketing or Business Strategies, making 31 in all prior to his presentation.

Learn more about Dan Kennedy and his presentation in Indianapolis.

Dan Kennedy Strategy #15

Present Yourself with AUTHORITY
(Quotations from Making Them Believe, by Dan S. Kennedy and Chip Kessler)

Kennedy says to place yourself in environments conducive to creating authority. The very act of standing up on a stage in front of an audience and confidently and persuasively delivering a presentation has always given that person a grant of authority from the assembled audience, and always will. Obtain speaking gigs in front of service organizations, associations pertinent to your business, local chambers of commerce, and other groups likely to have business owners and managers. People have been conditioned from childhood to see such persons as authority figures.

Grant Yourself Permission To Create Your Own Credentials is another Kennedy axiom:

“In my business as a direct-response advertising copywriter, I’ve
long made much of proclaiming that I am the highest fee, most
expensive copywriter. It’s not a credential bestowed by or secured
from any institution or governing body. It’s based on my own
research, on copywriters’ published fees in professional directories
and at their web sites, and, as far as I know, it is true. It says much.
I have, incidentally, only a high school education-no college, and
have no other formally issued credentials related to the practice of
advertising. I’ve very rarely had that questioned. My self-created
credential is more powerful.”

Kennedy says, “Credentials that convey authority come in
many shapes, sizes and types. My friend and student, Diana Coutu,
has, for her pizza business, numerous ‘best pizza’ awards and ‘chef
awards’ secured from national and international competition, and
features them in her every ad, brochure, menu, web site, even on the
lid of the pizza box. Does her having secured these “honors” guarantee
the consumer a better-tasting pizza than may be available from a
competitor, and at a significantly lower price? Not necessarily. But
do these honors persuade some consumers they are getting a better
tasting and higher quality pizza? Yes. Do some consumers value the
bragging rights of being her customer and serving her award-winning
pizza to their friends? Yes. Does having these honors help her sell at
premium prices? Yes.”

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Countdown to Kennedy (Dan Kennedy, that is); 19 days to go — Business strategy #13

Saturday, June 4th, 2011

For those who are familiar with the marketing expertise of Dan Kennedy, you will be excited to know that he will be speaking in Indianapolis on June 23rd from 1-5pm.

His marketing strategies and business tactics are numerous and powerful. To mark the countdown to Dan Kennedy’s presentation on June 23rd, “RE-INVENT Your Business:10 Ways to DOUBLE Your Income in 29 days,” each day we will present one of Kennedy’s Marketing or Business Strategies, making 31 in all prior to his presentation.

Learn more about Dan Kennedy and his presentation in Indianapolis.

Dan Kennedy Strategy #13

Sell to PROPERLY PREPARED PROSPECTS

Or Set The Stage for Success

Or Sale Delayed, Sale More Easily Made

(Quotations from Making Them Believe, by Dan S. Kennedy and Chip Kessler)

Kennedy discusses his counter-intuitive approach to sales in which he delays the sales process:

“For many years, I’ve been utilizing an unusual, contrarian strategy, of deliberately delaying the selling, in order to better prepare the prospect for buying. I have gotten a few clients to use it, but most frankly resist it and won’t stick with it. I teach it, but I know most won’t accept it. The idea is that selling to a poorly prepared prospect is a stressful struggle for salesperson and prospect alike, so the entire process can be significantly improved by deliberately delaying the sales presentation until elements critical to a prospect’s readiness to buy can be put in place-such as trust, authority, category-of-one status, price or fee appropriateness.”

Kennedy tells how it works:

“My personal modus operandi has long been the delayed sale. So, for example, when someone called my office to inquire about booking me to speak for their company’s or association’s meeting, I never-repeat: never-either immediately jumped on the phone to engage that prospect, or returned a call or had a phone appointment arranged before delivering a package of my material and allowing a few days for its review. By the way, I sent a package including copies of my books, one of my audio cassette products, a professional brochure, a stack of testimonials, and some articles, with as much of it as possible hand-picked to be relevant to the prospect, and often with pages Post-It Note® flagged for that prospect. Most of my peers who became aware of my approach were terrified by it and wouldn’t dare use it, fearing the impatient prospect would simply move on to someone else and book them.”

Kennedy says that this delayed selling approach is “even of greater importance in selling situations where the hurdles the prospect must be helped over are, to him, quite high-perhaps price or significant time commitment or acceptance of something for which extreme skepticism or fear may exist.”

Take a look at strategy #12.

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