Articles Tagged ‘Entrepreneurs’

Provocative Book Offers Advice Businesses Can Benefit From

Tuesday, January 11th, 2011

The title of John Cohoat’s book, “No Thank You Mr. President,” just by itself got my attention when I was perusing business book titles a few months ago. With a huge mid-term election just around the corner and the economy continuing to be the elephant in the room, this page turner is packed with a different economic message: staying tough, no whining allowed!

The book’s foreword is written by legendary football coach Lou Holtz, and has additional commentary and bonus commentary from marketing legend Dan Kennedy, whose track record of working with successful small businesses is astounding during his 30 plus year career in business.

The subtitle of the book, How Real Businesses from Elkhart County, Indiana Stood Up to Fight and Thrive on Their Own in Spite of the Economic Turmoil, provides a great backdrop as Elkhart, Indiana, known as the RV Capital of the world, has been ravaged by the economic meltdown. Cohoat’s book take an up close look at several businesses in the county and how they’ve adjusted and made it through the economic storm when many others would have folded or ran screaming to the government for financial aid.

As I read through the pages of this great book and the research done by the author and business lessons learned from several Elkhart County firms ranging from RV manufacturers, real estate, to the local bank, I thought of Michigan’s own Michael Moore but with one MAJOR difference. Cohoat’s investigative style via this book shows how businesses press on, reinvent, and resist the victim card. Moore’s assumptions and viewpoint, which are clearly on display in his films and media interviews, consistently portray that free markets and capitalism are the villain and that people are helpless lemmings in the face of the evil corporate machine. It would be a treat to watch Cohoat and Moore debate this book on CNN, NPR or Fox TV. I’m certain it would be fireworks, great for networks seeking a ratings spike and I know I’d definitely tune it to watch these two duke it out.
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