Articles Tagged ‘Direct Mail’

The Power of Grabbers

Saturday, December 28th, 2013

One of my favorite ways to get Mind Capture is via the use of grabbers in the communication process. A grabber is simply the use of a mailing that employs a unique attention getting envelope or enclosure with the goal to get immediately noticed by the recipient.

When I show clients and audiences how to use them and why they work so well, I can often see their eyes light up with not only curiosity, but excitement and here’s why: they work!

In a world of marketing noise and thousands of messages thrown at each of us on a daily basis, the use of good-old fashioned direct mail via grabbers is still my favorite way to get a person’s attention.

Here are three reasons to use grabbers in your marketing efforts:

1.To stand out and gain attention from all the other mail, social media, voicemails, emails and other communications that cross your prospect’s desk.
2.To help differentiate you from the competition. They help tie into the opening of your letter or information packet as to what products or services you provide.
3.People remember them. As time starved as people are today you must be thinking “outside-the-box” to get your information looked at or even noticed.

For example, one of my favorite ways to get a busy prospects attention is to mail them specific information and testimonial letters in a blue bank bag. Not only does this stand out in the mailbox, but people remember it. This is one of the #1 challenge ALL of us face in marketing, especially in the age of instant communication and distraction.

In addition, when I do a follow up call a few days after mailing the bank bag, many times the recipient remembers the mailing and will often give me a few minutes on the phone or email me after I leave a voicemail to see what and why I used the bank bag to get their attention. This is huge for many reasons including not only saving time, but getting to the top of the attention pile so you have a shot at reaching the person you seek to influence and engage.

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

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$180 Newsletter Nets $8,000 – $10,000

Monday, August 9th, 2010

Bob Coon talks with Scott Manning of Manning Methods, LLC about an inexpensive marketing effort that netted him around $8,000 – $10,000 commission in his insurance business.

To attend the Indianapolis August Small Business Marketing Idol Contest (or participate yourself), link to this page.

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But I thought Direct Mail and Social Media Marketing had nothing in common?

Thursday, July 29th, 2010

Maestro4smallBlackScottManningSometimes it’s hard to get a handle on new web and technological
developments.

For those not familiar with Social Media marketing, it may seem like it’s
from an alien world. Even those familiar with Facebook, Twitter, LinkedIn, and YouTube may see little connection with previous marketing tactics.

Come listen to John Gifford of indysmallbiz.com and Scott Manning of Manning Methods, LLC present a Tele-Seminar discussing Direct Mail and Social Media’s similarities and differences.

Similarities:

1) They both facilitate target marketing.
2) They make their impact through getting attention and standing out from the crowd.
3) To be effective, each needs to be conducted systematically.
4) Their effectiveness needs to be measured by ROI, whether it’s dollars per lead or time invested per lead
5) Each allows a small business to compete favorably with the larger players — no barrier of entry

Differences:

1. Social Media platforms each has its distinctive etiquette — defy them and be shunned; direct mail needs only to meet the criteria of the post office
2. Direct Mail can be thought of as “hunting down the customer,” while with Social Media the marketer “puts out bait” and essentially gets the customer to follow him home

Click on the smallbusinessmaestro or Scott Manning to download the audio.

Maestro4smallBlackScottManning

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