Articles Tagged ‘Digital marketing’

7 Habits of Highly Successful Digital Marketers

Thursday, November 14th, 2013

kylepic

There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits.

So I’m pretty sure if you develop them too, you will see an improvement in your email marketing and lead generation results.

Step 1 – Always make a plan

This may sound like telling you to suck eggs. But you’d be amazed how many B2B marketers don’t make any plans but just send out email campaigns with no real goals or targeting. Imagine!

So as well as working to the overall marketing strategy and plan for the year, each activity you do should have its own plan, goals and measurements in place. According to the Oxford College of Marketing the benefits of marketing planning are plentiful. You will:

Help identify sources of competitive advantage
Force an organised approach
Ensure consistent relationships
Inform and gain commitment
Get resources and support

What you can measure, you can improve – without targets, how do you know if you’ve been successful? But take heed of the advice in this article by awesome b2b marketing agency Earnest and don’t be tempted to exaggerate the success rates you think you can achieve.

Step 2 – Get the data right

This is perhaps the most important step of all, once you’ve got your plan in place. There are two key elements to data: your contact database and the data you get from your activities.

Marketing data – For any of the following five steps, to deliver the kind of results you want you need to start with clean, segmented and current lists. You obviously have your in-house lists of customers and prospects but for some campaigns buying in a list of the segment you want to target can deliver better marketing ROI. Make sure you use the right list provider though. You will need up-to-date, targeted and Data Protection Act-compliant details that can help your email marketing and lead generation activities deliver more value.

Activity data – Just in case you hadn’t heard already, we are living in the ‘Big Data’ world. As the world has moved online, the amount of data being created is terrifyingly large. For example, in one internet minute:

204 million emails are sent
30 hours of video are uploaded
100,000 new tweets are tweeted

So it’s important to understand how to separate the wheat from the chaff when analysing data.

Step 3 – Use the right words
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The New Digital Marketing Process to Build Advocacy

Wednesday, August 10th, 2011

kylepic

It is important that every marketing process is looked at through the eyes of the life cycle, the new marketing model. Each individual being recruited (or captured) through the marketing process whether you are using billboards, direct mail, email, or social should be taken through the process of education and community involvement. Let’s break down the five steps to the new customer/donor life cycle.

Capture – In order to capture an individual, or recruit, it is important that you are using integrated approaches to sending/distributing information. This could be in the form of content marketing through a blog, email, direct mail, landing pages, social media, mobile, or any other marketing tool in the box. But, the key term in this discussion is capture. Are you actually capturing the information from the individual? Remember that an increase in website traffic is great, but a name and address is better.

Promote – This is all about education. Can you create content and an experience (event) to educate and promote your expertise as a company? Are you creating content that inspires users to share information and become involved in the process. A quick tip to promotion and education: if you are still paying a web designer to make changes to your website content you may have a problem. Creating content that inspires is about telling stories, not giving an individual another brochure to read.

Join – Invite the individual to join a community of their peers. This could be a Facebook Page or a community page created by you, the organization, or business. It could also be a group where your clients discuss different ways you have helped them. If you become a resource and allow the individual to interact with other people who view you as a resource, the bond will strengthen between brand and individual.

Purchase – Ask for the sale. Pretty simple. If you are terrible at closing the sales read The Ultimate Sales Machine by Chet Holmes.

Advocate – This is the most important aspect of this entire process but is not possible if the necessary steps have not been taken. In order for an individual to be a “true” advocate for your brand, you must educate and allow them to be involved in a community of people who care about your mission. On top of all this, if they are educated and understand what you do, they are going to be a better advocate for your brand.

Good first step?
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