Articles Tagged ‘customer service’

Empowering Your Employees

Friday, January 22nd, 2010

DannyOmaliaOne of the big problems in the world of Customer Service today is that too many companies do not trust their employees to take care of the customers. Since the employees are the ones who deal with the customers, not empowering them is the customer service “kiss of death”.

Mary Kay Ash, when asked why her cosmetics business had been so phenomenally successful, answered, “I try to hire really nice people and I try to let them be as nice as they can be.” Sounds simple but it isn’t. Companies must first start with HIRING. And it’s hard to find “really nice”, competent people. But it’s worth the effort for companies like Mary Kay’s.

(If you have an instance of excellent customer service that you have received from an Indianapolis-area small business, please let Danny know about it at dannyomalia@gmail.com)

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Customer Education Adds Value

Thursday, January 21st, 2010

Cherylcornell-2An important part of customer service is actually customer education. It’s not as much of a buzzword, but it is a big part of it. It’s what can set your business apart from the rest creating real value to the customer. Educating the customer enhances their experience and ties them more closely to your business. It is one area where your small business can differentiate itself favorably from the corporate behemoth.

Take vitamins and supplements, for instance. You can get just about anything off a shelf at any drug store or retailer or you can go to a health store. I shop at a health store located near my workplace and the reason I do is that their staff can tell me exactly how the products can address my personal needs and which to purchase among the thousands of products available.
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