Articles Tagged ‘Customer relationships’

Is There A Woman I Can Talk To?

Wednesday, January 18th, 2012

Several months ago I wrote a blog on how women were no different than men; it was sort of tongue-in-cheek and it caused quite a stir which is always fun. I’m always on the alert for gender related commercials; there’s a fine line between funny and insulting and it’s not always obvious. I recently read there are three parts to an advertisement, the surface meaning, what you see immediately and your first impression, the advertising intention, what are they selling and the cultural part of the ad–how we really get connected. ( By the way, this information is taken from and included in an interesting blog, the Gender Ad Project Blog which shows you how to analyze advertisements and their meanings.

And then I noticed the Progresso Soup commercials. The one I like the best is the one where the woman is excitingly telling the chef about her weight loss. Since he doesn’t quite get it she asks if there’s a woman she can talk to. In the photo above, this woman is talking about her weight loss and her engagement.

The commercials are charming and very clever and give us insight into this particular woman; she believes a woman would be more interested in talking with her about her weight loss.

I went to YouTube and checked out the Progresso Soup commercials and found several more involving women , as well as some home grown ”copy cat commercials” that are really funny. The commercials show grown ups having fun talking about their grandmothers and one of our favorite childhood foods–soup. My own grandmother, Christine, used to make a mean lentil soup. The key to all these commercials is the personalization and the connection to the family.

The commercials are just funny and nostalgic and involve happy customers. How does this fit for your business? Do your commercials involve nostalgia and personalization? After watching one of your commercial do customers feel delighted and connected? Many business don’t realize that anything that anything that them to their customers is a form of great customer service.

Here are 6 ways to stay involved with your customers whether they’re men or women.
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