Articles Tagged ‘customer relationship management’

Are You Good Enough for a Second Date?

Friday, October 21st, 2011

SerinaKelly

Just read a great newsletter article by Tim Roberts of Trustpointe called Everyone’s Good on a One Hour Date. Now Tim was talking about traditional salespeople and how they are good at generating interest, but have a difficult time achieving that trusted advisor status – and how it usually falls back to the lack of having a well-defined hiring process. Many people wing it when it comes to hiring.

Tim’s article made me stop and think – not about hiring a salesperson as being a salesperson is one of my many hats here at Relevate, but about life in general, be it sales, marketing, or just the helpful neighbor. I’m going to focus on marketing as that is my business, and nowadays, marketing is all about being the trusted advisor. Think about it – consumers nowadays expect the companies to be personable, to chat with them, to show their transparency and authenticity, especially through social media. And you can try to fake it –and you just might get away with it for an hour or even a month, but sooner, rather than later, the consumer (your date) will figure out what you are all about.

So, are you true enough to last a second date or even up to 16 dates as it could take that long to really build that relationship and become that trusted advisor?

Oh, and by the way, if you are tired of winging it when it comes to hiring salespeople, contact Tim at Trustpointe to help you with your hiring process.

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Avoid Blacklisting with CRM Tool

Friday, March 18th, 2011

There’s nothing worse than getting your company domain listed on a search engine’s blacklist. Okay, maybe some things are worse than a blacklist, but for your company to leverage the Internet to generate sales, a blacklisted domain is pretty much doomed.

Now, don’t get the wrong idea, if your company’s domain finds its way onto a search engine’s blacklist, there are ways to rescue it. But that will drive you to down a bottle of Excedrin Migraine. In fact, the process might drive you batty. And let’s not think about the potential of lost revenue — ouch!

But you can avoid getting blacklisted if you use a simple CRM (Customer Relationship Management) tool, for example Address Two.

What is a Small Business CRM?

Customer relationship management software was originally developed for large businesses to manage large client bases. But the same solution can keep small businesses organized too. A small business CRM offers several solutions:

Big businesses typically “deal with” customers, but rarely build relationships with them. With a simple CRM, mom-and-pop companies have the tools to build relationships and take some of the market share away from the big dogs.

More important, a small business CRM that is attached to email marketing tools gives small business owners the options they need to reach out to customers and clients in a big way.

Using a small business CRM also stops search engines from blacklisting your company’s domain. A simple CRM is one easy solution to take back your email address and ensure the messages sent to your customers are, in fact, yours.

Using a small business CRM and email marketing tool offers you several advantages:

Management and quality control in a big business are far more challenging and require more rigid controls than in a small business where the owner knows the staff by name.

In small business, the owner is both the purchaser of CRM as well as the #1 sales person. In big business, the purchaser of CRM often times hasn’t spoken to a real customer in years, if ever.

Besides using a small business CRM to manage and build relationships with customers and clients, a simple CRM that joins the power of email marketing will stop search engines from flagging and blacklisting your domain.

Heid
ProVim
(317) 847-0302
heid@provim.net

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