Articles Tagged ‘Copywriting’

Without THIS Nothing Happens

Friday, March 4th, 2011


Today, I’d like to talk to you about the single most powerful force in our human existence, and the one thing responsible for all the money, all the wealth, and all the opportunities that you have or ever will encounter.

The degree to which you master this ONE thing, will directly impact and dictate the amount of success you will have. Period.

I’m talking about COMMUNICATION. Not just any type of communication, WORDS that sell.

Known in our world as copywriting.

The bottom line is this:

Until someone writes, talks, or otherwise conveys their message through words,
nothing happens.

Specifically, I’d like to share with you what’s liberated me and allowed me to
achieve financial independence, and be free from the control of anything or
anyone –

The ability to craft, create, and compose words that result in the extraction
of money from people who read, hear, and listen to them…

It’s also the single most important and critical key to creating leverage for
yourself and your business.

The difference between someone who is good at “selling” and good at writing
copy is the difference between a job and a business.

If you are still relying on you or someone else to meet a prospect face to
face, doing good old fashioned selling (unless you’re making at least $1,000 an
hour or more doing it) then you are at the mercy of time, effort, and prospects
– instead of truly creating leverage through your marketing.

Copywriting, don’t misunderstand, is every way in which you communicate your
marketing and selling message; video, audio, email, mail, sales presentation,

And cracking the code to writing copy that sells, as Bill Glazer has coined
(and has an information product bearing the name) is the key to all the riches.

I’m often asked what’s the key to getting so much done and the secret to managing
so many things, making so much money, and the answer is COPYWRITING, being
prolific, fast, and good. I’ll give you a starter set of five tactics to improve your copywriting.

5 Fast Ways To Immediately Get Better Results From Your Copy

1. Write conversational (see February BIG LESSON in the No BS Marketing
Newsletter by Bill Glazer)

2. Be sure you CREATE the Problem in your copy before you try to sell the

3. TELL MORE STORIES, people learn, listen, and love stories…it keeps
their attention and they can relate

4. Often times it’s not your copy that’s bad, it’s that no one is reading
it…send out your message in more than one way and multiple times (especially if
you got any response…repeat it)

5. Make sure 100% you are selling CONFIDENTLY, whatever you are asking the
reader to do, you must make it clear that IT IS THE ULTIMATE ANSWER – do not be
wishy washy – be certain, if you are not, they won’t be either – and thus they
will not buy!

Hear about more business expanding ideas at Scott’s Insider’s Circle Chapter Meeting and watch (or be a part of) the Marketer of the Month Contest on March 18th

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