Articles Tagged ‘Community involvement’

PAM, LARRY, CULTURE and UNITED WAY Or ONE PERSON MAKES A HUGE DIFFERENCE

Monday, February 4th, 2013

DannyOmalia

Among other things, I always emphasize the importance of CORPORATE CULTURE, as well as the POWER OF ONE during my Customer Service Training programs or Keynote speeches. Here’s an illustration of these two concepts from my former grocery career.

Back in “the day” at O’Malia’s, we were proud supporters of United Way and had an award-winning program for the high level of participation of our employees, as well as for their generosity.

Last week, I visited my friend Larry Schultz, manager of the Lockerbie O’Malia/Marsh store. He was very excited to tell me that his store finished # 1 in the entire Marsh chain for the 10th straight year in total dollars raised through its United Way campaign ($7661). No surprise there. The Lockerbie crew has always been generous during the campaign.

But what made Larry even prouder was the success his longtime former Service Manager, Pam Breedlove, brought to her new store at 62nd & Keystone since her transfer there. Last year that store finished # 88 in total dollars—not very impressive for such a large store. But, with Pam in charge of the program since being sent there 6 months ago, the Keystone store pledged $4120 for 2013, approximately a 1000 % increase over last year and GOOD FOR 4th PLACE IN THE ENTIRE CHAIN!

Even though I haven’t been involved with this company for 6 ½ years, I’m still proud of the former O’Malia people. Especially Larry Schultz and Pam Breedlove. WAY TO GO GUYS!

The CULTURE of your company makes a difference. So can EACH INDIVIDUAL EMPLOYEE. Never forget that!

Danny O’Malia
Indy’s Trusted Servant
(317) 413-9062
fax (317) 815-8755
www.indystrustedservant.blogspot.com

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How Being a Community Resource Fosters Growth

Wednesday, May 11th, 2011

East 91st Street Christian Church has almost 5,000 members and is growing. They can’t seem to build new buildings or shuttle people in from off-campus parking lots fast enough.

E91’s services are great, but the preaching is not so dynamic that it can draw 5,000 on its own. So what is causing such a population explosion in this congregation?

Community foundation expert, Brian Payne, told me that to create leveraged growth, your business must serve a bigger purpose within the context of the community. He used to run a community theater in LA. Instead of just putting on high quality theater productions, he hosted summer camps, neighborhood meetings, acting classes, and after school classes. As soon as he added these extra offerings, ticket sales climbed, and the revenue of the theater skyrocketed, because they had more value to the community than just a hum-drum play.

The same thing is happening at E91. This church has become an integral part of the community though childhood education, marriage counseling, after school care programs, music education, and a litany of other programs that have nothing to do with directly spreading the gospel – which is a good thing.

If you would like your business to grow through exponential leverage, think of what ways you can offer services to the community that makes what you do bigger than your basic product offerings.

Jamar Cobb-Dennard
President
Rainmaker Marketing Group
jamar@jamarspeaks.com

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