Please add this workshop to our February schedule:
02/02/11: Building a Brand for Your Small Business and How to Effectively Market
Your Business, Lunch and Learn, 11:00am-1:00pm, Brownsburg Chamber of Commerce, 61
N. Green Street, Brownsburg, IN 46112. $20. Registration and payment required before
class. Call (317) 233-7232 to register.
Presenter: Susan Young, Founder, AimFire Marketing
Topic: Effectively Branding your Small Business
Event Description:
A brand is more than just a name or logo. A strong brand is an intangible asset
that differentiates and elevates a business from the competition, creates loyal
customers, and can lead to lower overall costs. This session will teach you the
steps to create the strategic foundation of your brand and the brand building tools
you can use to bring your brand to life in the marketplace. Takeaways include:
· How to choose a good business name
· The essential elements of a logo
· Identifying your unique selling proposition
· Creating a good tagline or marketing message
· Evaluating your brand in the marketplace
· When it’s time to re-brand your company
· Examples of effective national and local brands
Marsha Mastin
Executive Assistant
Central Indiana SBDC
9301 E. 59th Street
Suite 147
Indianapolis, IN 46216
Phone: (317) 233-7232
Fax: (317) 917-7101
mmastin@isbdc.org
