Articles Tagged ‘Business networking tips’

It is Often Adversity that Propels Us Forward In Our Life and Our Business

Friday, June 8th, 2012

I have noticed a common theme among members of my network as well as my clients in the last couple of weeks. They are facing adversity and challenges all around them and they are finding it difficult to remain positive in their lives and in their businesses. Sound familiar?

Take a moment each day to reflect and remember, we only grow when we are going through trial and tribulation. It is this growth that allows us to become a stronger woman, a better mom, a savvy business owner. When we embrace the challenges and have gratitude for the learning opportunity presented to us, then we are able to teach others what we learned, there by fulfilling our potential and our purpose.
Whether the challenge is in your personal life or your professional life, it is still an opportunity for you to become stronger and wiser in both areas. Here is a helpful tip; find yourself a Journal and everyday jot down 5-10 things that you are grateful for, including what you are learning from the challenges in your life. It is hard to be negative when we are being grateful.

Hazel Walker
Referral Institute, llc
BNI
hazel@bni.com

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HE WANTS TO KNOW WHAT – SHE WANTS TO KNOW WHO

Tuesday, May 1st, 2012

Women do not like to talk about their accomplishments, they feel that it is bragging which is unlady like and impolite. Ladies, there is a big difference between “bragging” and sharing your accomplishments, and the latter is important if you are going to network effectively with men. Listen to men talk to one another when they are networking and you will hear them tell each other about what they do, who they know, what schools they have gone to, what deals they have closed, even what things they have accomplished. Here is a comment left in our survey;

#280 When I meet with women to network and discuss business I find we spend about 90% of the time getting to know each other, we discuss family, who we are, our backgrounds , etc. then we spend about 10% of time talking about business. When meeting with men I find we spend 10% of our time getting to know each other and 90% of our time talking about business. Both approaches are effective, but I enjoy networking with women more.

When women hear men talking they often think they are egotistical and bragging. The reality is they are building credibility with one another, when they are duly impressed they go off and do business with each other.

Women on the other hand speak to relate to each other, they are looking to learn more about the person, who are they, what do they have in common, do they like each other, do they want to help one another? When they feel they have a connection they go forward and build a relationship of support.

#220 In my experience, women tend to network intuitively, but they tend to focus on relationship issues. Men tend to network by design, and they tend to focus on business issues.

#178 I find that most women who network are definitely more interested in developing a relationship and then business later. Most men get right into the conversation of ”so what do you do?”

Now, put a man and a woman together at a networking event and you will find they completely miss the mark when they are communicating to one another. He is telling her all about his accomplishments while she is trying to find a way to relate, he walks a way wondering why women cannot just talk about business, and she is wondering why they have to be so egotistical! They have missed the connection.
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USE THESE 3 STRATEGIES TO BUILD CREDIBILITY WITH WOMEN

Tuesday, March 27th, 2012

After surveying 12,000 men and women world wide about referrals and networking we learned that, knowing a person’s level of competency was the most important characteristic for referring a person for women, and
women more than men felt that they needed to try the persons product or service prior to giving them a referral.

This is key information for you to know if your referral strategy is to gain more referral from women to their network of other women. Many women feel that it is important to try your product or services prior to recommending or referring them, unfortunately we cannot try every persons products and services. This is one of the reasons that Angie’s list became so popular, it made it easy for women to read what their neighbors were saying about the people hired to do work for them. I was never a subscriber to the list but many of my friends were and I could call them and ask them who was getting the best reviews. Unfortunately, many of my friends have dropped their subscription as the list went public, but I know that I can still call my friends and they will give me their opinion on local service people they or their friends have used. I can count on it!

So, what can you do to help women trust your level of competency if they themselves have not used your product or service? Here are 3 Tips that will help you gain trust and word of mouth with women in your network.

1. Give them free samples, free trials or a one time reduced cost. Companies have been doing this for years when they are trying to engage females in a word of mouth campaign. Women will often do this with products between friends, I had a friend using a certain type of hair product called WEN that I was interested in but it was a little bit pricy so I was reluctant to order it with out trying it so Lindsay gave me some her to try out. Today I have a standing order for the WEN products. Companies like Mary Kay Cosmetics have always known that if you let them try it out first they will buy more later.

2. Get great testimonials! Ok, I know you know this one but are you doing it? Are asking for testimonials? When you get them what are you doing with them? Go beyond the written testimonial, while they are great to have, the best ones are the ones where you ask your clients if you could interview them while you tape the interview with a flip cam. Companies like 12StarsMedia make the flip cam video branding seamless, easy and cost effective. When I go to a website and see video after video of testimonials from customers, I am more likely to choose your services over a competitors and that is even higher if someone I know has used the service and spoken highly about it.
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