Articles Tagged ‘Business growth’

Teaching An Old Dog a New Trick – Lesson Learned!

Tuesday, August 9th, 2011

SerinaKelly

I know I’m probably very much like most of the female population out there. I have been wishing and hoping for that body I had as a younger version of myself. I remember when it wasn’t so hard to lose weight and get in shape – when all I had to do was work out a bit more, maybe cut out a few desserts every other week or so, and viola, done!

Well, that was in the past, and I kept holding onto that old way of life, thinking I’ll just work out, and by the time my 25th high school reunion came about, I would reach my goal. Well, six months later, and the reunion has come and gone, I’m still working towards that goal. I didn’t listen to my trainer, Jason Nunn, when he would say exercise is a part of the picture and what I should also be practicing is “table push-aways” – I ignored his advice and just added an extra walk or jog into the exercise program – not really changing my eating habits much. Finally, at the two week mark before my reunion, it dawned on me – the old way just isn’t working anymore, and I finally asked for advice…and listened this time.

No, I didn’t lose all the weight I wanted to before the reunion, but I would have if I had started earlier than two weeks beforehand by changing my weight loss program – tweaking it to make my goals a reality. I realized my struggle with weight recently is very much indicative of how many of us struggle with our business, especially if we have been in the business for quite some time. The old ways used to work, but many businesses are struggling.
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When to Hire your first Salesperson

Monday, May 30th, 2011

Business owners ask me, “should I wait to hire my first salesperson until I have the revenue to support them, or should I hire them to generate the revenue to support them.”

This question is similar to the age-old question, which comes first, the chicken or the egg. The answer to both questions is “both”.

When you as a business owner are at capacity for your operations, product delivery, and sales time, you must hire someone else.

The key is to pick the right time, and have a concrete plan in place that helps that salesperson “win” quickly.

Here are three factors to consider when deciding whether or not this is a good time to hire your first salesperson.

Competency – What is your most profitable skill. Are you the best in your company at product delivery, or a sales rockstar? If you are better at product delivery or operations, outsource your sales immediately. You’ll see an uptick in sales within 3 months.

Time – Are you feeling pressed for time? Take a look at your blocked calendar, and if your time is actually full of productive sales and operations activity, leverage your time by hiring out your sales. If you want to outsource sales just because you don’t like doing it and you’re being lazy, buck up and make some phone calls.

Growth – You have done the selling for years, and it’s time for explosive growth. If you want to grow quickly, develop a strong business development plan, and then hire a commission only salesperson to execute that plan.

Hiring your first salesperson can be scary. If you time it right, do it for the right reasons, and hire them with a concrete plan to attack the market; you will succeed in growing through hiring a sales team.

Jamar Cobb-Dennard
President
Rainmaker Marketing Group
jamar@jamarspeaks.com

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