Articles Tagged ‘Business goals’

Decision Paper

Tuesday, April 17th, 2012

ScottManning

A few years ago at the bookstore I ran across this fun gimmicky little notepad called “Decision Paper”. The concept was making a list on either side of a line down the middle of the all the good things, “pros,” and the bad things, “cons,” on either side, then determining which side had the most items and making your decision.

I first learned about this from reading Benjamin Franklin’s autobiography where he discusses this process of making decisions when decisions are not always obvious or more logic is needed to be applied, using this method.

Also, in sales training, some Zig Ziglar programs also used this as a closing technique.

It’s a good one, at least it helps to keep things in perspective. I recently
thought about this idea related to assisting someone in making some major life
decision that they have been back and forth on for months. Simply, it’s such a
significant decision while emotions change like the weather, the logic and life
impact of it all would be served well by a list of pros and cons and then applied to
each alternative in the decision.

Now, in full disclosure you must not rely only on the quantity of items on either
side of the line, rather you must also go back and weight each item in terms of
priority or impact or significance or meaning, etc.

Because each item on your list is not created equal in terms of importance. Just
like not all opportunities are created equal, not all customers are created equal,
not all to-do items on your list are created equal, and on and on.

That’s why those who are happiest and most successful in all things are people who
invest the majority of their time, effort, money, and most importantly emotion into
the highest priority and most significant values in their life.

This is why you must have a definite purpose aboutwhat you do and who you are and what you want out of life.

See, I told you last week decisions are easy once you have this, but you didn’t know
I would come back with the secret weapon to help you in all decisions from this
point forward. Pros and Cons and weighing each by priority and significance based on
your purpose and goals and objectives and aspirations and ambitions for life.

I do believe people who do not take into account FUTURE implications but live in
short sighted and/or short term gratification mode are those who find the inevitable
long life of regrets as their fortune.

So…when you are contemplating life and business decisions, when stuck, or lack
clarity is your vision, step back, sit down, grab a piece of paper and put your
options to the test…

Every decision matters.

After all, your future depends on them.

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I Don’t Really Care as Long as He Has Teeth

Tuesday, February 7th, 2012

SerinaKelly

I was at a local Panera Bread getting a hot tea while waiting for my next appointment when I overheard the lady in front of me tell the gentleman she had just met in line she was looking to meet a man – and her criteria – he just better have his teeth. She said she just couldn’t image having a man in her life that would take his teeth out in the evening.

After I giggled a bit, it made me stop and think – wow, what are our priorities when it comes to things that are important in our lives? I can tell you honestly that when I was in the market several years ago for a worthy relationship, I made a list – and it was a bit more involved than someone having all his teeth. That didn’t even make it on my list, but glad my awesome husband does anyway!

The point being, I made that list and starred about ten things that were very important to me to have – tucked it away and actually forgot about it. After about six months of dating Shawn, I ran across that list, and guess what – he fit all but one of those starred qualities. And the one he didn’t, it wasn’t that important really – it was he enjoyed dancing, but I’m fine with him just enjoying my dancing!

Okay, back to the point I’m trying to make here. It’s the Law of Attraction – what you want is probably right in front of you, but you may not be clear on what exactly that is. Whatever you do in life, be specific with what you want. Write down your goals, get someone to hold you accountable to it, and go after them…even if it’s just a man with teeth!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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On to A New Year

Friday, January 20th, 2012

January is one of my favorite months. The feeling of renewal and rebirth that this season brings can be life-changing for so many. For others, especially as we get older, we get stuck back in our grooves.

Why do people as they seem to get older find it tougher to reinvent themselves? To get out-of –the-groove so to speak? Why are the people that are able to reinvent themselves seem to be geniuses that change the world? Ghandi, Nelson Mandela, Muhammad Ali, Madonna, and even Tony Robbins seem to keep themselves relevant through the times when the “norm” is to have “your time, your glory days” and move on.

Steve Jobs had a theory that as people get older, they become more and more engrained in patterns, and these patterns cause them to start to limit their ability to think creatively. The range of their thinking would become smaller and smaller.

These patterns become our groove, they are comfortable and safe, at least we feel their safe. But are they? Is it safe to get grooved in a career, your role in a business, a business model, a certain kind of product or even an economy?

I love working in technology because the very nature of it forces you to turnover old grooves and think in different paradigms almost every day. You can’t get in a groove in this industry. If you do, the world just passes you by…which is pretty much the way it works anyway, right?

What I mean is, are you stuck in an old job groove? an old economy groove? an old business groove? an old relationship groove? or a even an attitude groove?

A new year is not just a new way to date your checks (if you are still stuck in the groove of writing checks, that is). It is the chance to commit to throw yourself into something new. You are not a train, you are built to create, to solve problems, to produce.

You are designed for greatness by your creator. If you are not making the impact of Mother Teresa or M and M, it’s because you are playing a smaller-than image of which you were created. A groove to deep could be your grave or worse yet, the death of your dreams.
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The Time is NOW! – Twelve Great Ways to Stay in Front of Your Customers in 2012

Tuesday, January 10th, 2012

I love lists! They serve to remind us of things we need to do or may have forgotten. To satisfy this passion, I’ve decided to devote one eletter marketing lesson per month devoted to 12 things in 2012 you can do to improve your mindset, marketing, and management of your career or business.

To get the ball rolling, let’s look at twelve great ways to stay in front of your customers in 2012!

#1. Make more offers to them. Yes, marketing 101 for many readers, however, a buyer is a buyer. They’re already sold on us, so make it a goal to add more value, save them time, and allow them to spend more money with you.

#2. Mail handwritten thank you notes. Timeless, yet so few people do it.
They connect with people and are always appreciated and remembered.

#3. Set up a Fan Page on Facebook. It’s gotten much easier and it’s also a low cost way to engage, share, and promote your message to your biggest fans, referral partners and prospects.

#4. Use an eletter. Educating and keeping people informed is a non-negotiable. If your business is out-of-sight, it’s also out-of-mind and that’s not a good place to be.

#5. Have a contest. People love a challenge and being rewarded for their time, effort and input. Make sure you offer cool prizes that get people excited, talking, and thinking about what you and your business.
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