Articles Tagged ‘Business brand’

Is Your Brand of Business Putting You Out Of Business?

Thursday, May 31st, 2012

Are you burning your brand?

I conducted a workshop recently with a group of small business owners. I asked if they had the same passion as when they first opened their businesses; they all laughed at me. I said I knew my business was in trouble when I decided it would be easier without customers and employees; this got a round of applause.

The longer you’re in the business the more you get worn out. How can you do the same thing day after day and not get tired? You have to re energize yourself and your passion.

I’m convinced that many people go into business for the wrong reasons. If you ask why they’re in business they often say: “It’s to make money.” I then ask: well are you making money? The majority will say “no.” Then I ask why haven’t they made money and they come up with a ton of reasons–usually it’s the economy, no customers and bad employees. These are the same people who rarely attend a seminar or hire a business coach. Instead they turn up their noses at anything that goes against their thinking no matter how good the idea.

I went to see one of the business owners that didn’t attend the workshop and asked her why she hadn’t attended. Her answer: “I don’t need it.” I then asked how her business was doing and she said ”not so good.” I really wasn’t sure what to ask her next but she obviously doesn’t have much faith in anything.

Today I stopped by a local nursery and told them it was nice to finally see them open. She laughed and said “its been a long winter.” I agreed and said “I would love if you would put up a sign that said, “200 days until Spring” instead of the one that says “Closed for the Winter.” She laughed and asked me “why” to which I replied, “It makes me depressed.”

She laughed again and said “It depresses me too!” Case closed. (You may have read my blog “Closed for the Winter” that I wrote about this nursery.)

Do you think people listen to what they say?

In order to make a business work, you must have passion and a plan. One without the other rarely works. If you don’t have passion it’s hard to stay focused; a bad day becomes a bad week. If it doesn’t go your way you stop all forward movement.

I observed businesses with no hours posted on the doors, ”A be back in 10 minutes sign” (with no time on the doors stating when they left) and no emergency phone numbers. This isn’t a business that wants to make money; this is one that forgot about its customers.

As my mom used to say, “You can explain until you’re blue in the face, and no one is listening.” I think she was referring to me.

So what will build passion? Here are 8 ideas that might help.
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement