Articles Tagged ‘building trust’

40 Ways to Build Trust in Your Brand on Social Media

Tuesday, March 1st, 2011

kylepic

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers,  it is about building trust that filters into an integrated marketing system with digital and traditional tools. THAT is where the true success is found within the marketing world.

With trust comes happy people and with happy people come referrals or what we call advocacy at MindFrame. Trust is a fundamental block of building your brand. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and/or an experience that builds trust?

Digital marketing can help you build that trust.

1. Content

Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services.

2. Tell A Story

The stories surrounding your company or organization are the only thing that creates differences between the competition. It is extremely important that you allow for your consumers to tell the story for you. The people who love what you do… and the people you serve… are the best to tell the story of your company. Forget about mission statement and vision statements… ASK your consumers.

The nonprofit industry should be the best at telling their story… they live it on a daily basis! Tell the story. Feed the aspirational ideals of the people involved in your brand… then you will see results.

3. Transparency

This can also pertain to content or how you use a specific social network. Be human. The people who are interested in your thoughts and suggestions want to know about you as a person. They could care less about a sale you are having or the amount of money you can cut off their bottom line…. to an extent. They want to know how you helped LARRY the plumber or Susan the account.

They want to know how you changed the lives of an individual just like them. Again, tell the story.

4. Picture of Your Day

When you are using social networks make sure you put up pictures of your daily life. If you have a cell phone with a camera take some pictures of your daily routine and share them with your connections. Just don’t over do it. We can only look at so many professional business or glamor shots in a day.

This also feeds into the aspirational aspect of the nonprofit industry.

5. Picture of You

Use your real picture. I don’t know how many times I have said this. Don’t use your logo. There is only one exception to this rule. If you are usingTwitter for your business and personal (see my company MindFrame for an example). Also, do not use a glamor shot from the 1908s. We ALL know you are lying… the only person you are trying to fool… is yourself.

6. Saying Thank You

If somebody helps you share information or decideds to retweet a post.. make sure you thank that person. They are helping you spread the word… they are your online evangelists.. If you miss a thank you.. don’t let it kill you.. but try to make the most of the people that help you out.

This is (of course) possible for a small organization. However, for the larger organizations… make sure you thank the people who are truly involved in the process.

7. Do Not Auto-DM on Twitter

See my post… I hate Twitter Auto-DM

8. No Hard Selling… Ever

I don’t care about your e-newsletter, the new lotion you are selling, or year-end campaign. Also, just because I reply to a tweet or a message does not mean you can message me back and sell your wares. Social media is a long sell process. You are developing content in order to gain an order of trust with people in your area of influence. We are now experiencing a relationship driven economy… get on the train.

9. Time is Important

Remember that you are building relationships.. do not trust the people that tell you to add 1023920 friends and make $10,000 a month. It is a load of crap. Build your following slowly… create relationships in an online environment that can be transferred offline.

And remember to integrate as much as possible. Try to pull your Twitter and Facebook followers to your email newsletter or direct mail campaign.

10. Criticism is Important

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21 Ways to Build Trust and Sales Leads in Social Media

Friday, October 15th, 2010

kylepic

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand.

With trust comes happy clients and with happy clients come referrals. Trust is a fundamental block of building business. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and en experience that builds trust?

Social media can help you build that trust.

1. Content

Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services. Talk about what you do on a daily basis. When I  say you.. it means you are writing and communicating stories that happen to you on a daily basis.

2. Tell A Story

The stories surrounding your company are the only thing that creates differences between the competition. It is extremely important that you allow for your clients to tell your story for you. The people who love what you do… and the people you serve… are the best people to tell the story of your company. Forget about mission statement and vision statements… ASK your clients.

read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
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