Please add this workshop to our February schedule:
02/02/11: Building a Brand for Your Small Business and How to Effectively Market
Your Business, Lunch and Learn, 11:00am-1:00pm, Brownsburg Chamber of Commerce, 61
N. Green Street, Brownsburg, IN 46112. $20. Registration and payment required before
class. Call (317) 233-7232 to register.
Presenter: Susan Young, Founder, AimFire Marketing
Topic: Effectively Branding your Small Business
Event Description:
A brand is more than just a name or logo. A strong brand is an intangible asset
that differentiates and elevates a business from the competition, creates loyal
customers, and can lead to lower overall costs. This session will teach you the
steps to create the strategic foundation of your brand and the brand building tools
you can use to bring your brand to life in the marketplace. Takeaways include:
· How to choose a good business name
· The essential elements of a logo
· Identifying your unique selling proposition
· Creating a good tagline or marketing message
· Evaluating your brand in the marketplace
· When it’s time to re-brand your company
· Examples of effective national and local brands
Marsha Mastin
Executive Assistant
Central Indiana SBDC
9301 E. 59th Street
Suite 147
Indianapolis, IN 46216
Phone: (317) 233-7232
Fax: (317) 917-7101
mmastin@isbdc.org
6 of the Top Mobile Trends to Watch
Wednesday, June 29th, 2011It’s official. Mobile apps are taking over the world. We no longer live in a world where the internet is the go-to pastime. Now, it’s all about those apps and having social networks at your fingertips whenever and wherever you may be. In a report released by Mary Meeker, partner at Kleiner Perkins Caufield & Byers, these statistics were categorized into the top 10 influential trends happening in today’s rapidly changing technological world.
1. Tablets taking over
The iPad has far surpassed the iPhone and iPod in popularity. The iPhone only shipped a little under 4,000 units it’s third quarter after launching, compared to the iPad which released over 14,000 by its third quarter. While both the iPhone and iPad have revolutionized the use of apps, the iPad is clearly leading the way in mobile internet use now. About 150,000 desktop computers are estimated to sell by the end of 2011, under 400,000 laptops, and over 400,000 smartphones. These are some big numbers, but tablets are estimated to sell close to 500,000, leaving computers in the dust.
2. Mobile is Global
Only five countries make up 46% of the entire world’s internet use. China is the leading force with 384 million people, compared to the US with 240 million users. The other countries are Brazil, India, and Russia.
3. Social Networking to Blame
Facebook is (not surprisingly) the leading social network with 662 million users and 550,000 apps. Google is the leading search engine with 972 million users. Apple takes the cake for leading mobile sales with 130 million users and 350,000 apps (but can you believe…over 10 billion downloads). Twitter was the most popular tool for information sharing with 253 million users.
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Tags: Branding, business tips, indianapolis small business, Social Media, Trends
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